Strategic Islamic Marketing : A Roadmap for Engaging Muslim Consumers

Marketing in the emerging Islamic markets is a challenging business function since international companies must contend with unfamiliar customs, cultural differences, and legal challenges. This book provides marketers who want to reach this emerging and very lucrative consumer base with essential, research-based insights on these aspects and how to deal with them.

This book redefines marketing practice and conduct and challenges conventional marketing wisdom by introducing a religious-based ethical framework to the practice of marketing. The framework opens a whole new array of marketing opportunities and describes the behavior of the consumer, community, and companies using a different approach than conventional marketing thought. 

 

Baker Ahmad Alserhan is a Professor in Business Administration at Princess Sumaya University for Technology in Amman, Jordan. Dr. Alserhan is the founder of the discipline of Islamic Marketing and authored the seminal book in the discipline: The Principles of Islamic Marketing. He is also the President of the International Islamic Marketing Association (IIMA) and Chair of the Annual Global Islamic Marketing Conference (GIMAC) and the Annual Halal Pharma Forum. He founded two academic journals for Emerald (Journal of Islamic Marketing) and ‘Inderscience’ (Journal of Islamic Marketing and Branding), and three in Arabic on the same topic. Dr. Alserhan is a prolific, published researcher of peer-reviewed scientific papers, public speaker, and consultant with research interests in Islamic Marketing and Branding, Islamic Hospitality, Islamic Lifestyles, and Islamic business studies.

Veland Ramadani is a Professor of Entrepreneurship and Family Business at the Facultyof Business and Economics, South East European University, North Macedonia. His research interests include entrepreneurship, small business management, and family businesses. He authored or co-authored around 170 research articles, 12 textbooks, and 20 edited books. He has published in Journal of Business Research, International Entrepreneurship and Management Journal, International Journal of Entrepreneurial Behavior and Research, and Technological Forecasting and Social Change, among others. Dr. Ramadani has recently published the co-authored book Entrepreneurial Family Business (Springer). Dr. Ramadani is co-Editor-in-Chief of the Journal of Enterprising Communities (JEC). He has received the Award for Excellence 2016 ― Outstanding Paper by Emerald Group Publishing. In addition, Dr. Ramadani was invited as a keynote speaker in several international conferences and as a guest lecturer by President University, Indonesia, and Telkom University, Indonesia. During 2017- 2021, he servedas a member of the Supervisory Board of Development Bank of North Macedonia, where for 10 months acted as Chief Operating Officer (COO), as well.

Jusuf Zeqiri is Associate Professor of Marketing and International Business at the Southeast European University, North Macedonia. He has more than 20 years of teaching experience at various institutions. He has been teaching for 18 years at undergraduate and graduate levels at South East European University and has held lectures as a visiting professor at many domestic and international educational institutions in Southeast Europe. He has supervised several master's and doctoral theses. His research interest includes marketing and international business. He has published many research papers in peer-reviewed scientific journals and is a reviewer for many international journals.  Dr. Zeqiri is on the editorial board of the Business System Research Journal and is an associate editor for the International Journal of Islamic Marketing and Branding.

Léo-Paul Dana is Professor at Dalhousie University and Visiting Professor at Kingston University. He is also associated with the Chaire ETI at Sorbonne Business School.  A graduate of McGill University and HEC-Montreal, he has served as Marie Curie Fellow at Princeton University and Visiting Professor at INSEAD.  He has published extensively in a variety of journals including Entrepreneurship: Theory & Practice, International Business Review, International Small Business Journal, Journal of Business Research, Journal of Small Business Management, Journal of World Business, Small Business Economics, and Technological Forecasting & Social Change.