Strategic Database Marketing: The Masterplan For Starting And Managing A Profitable, Customer-Based Marketing Program

Arthur M. Hughes

49 valoraciones de Goodreads

Idioma: inglés

Editorial: Probus Pub Co, 1994

1557385513 / 9781557385512

Librería: SZ Global, Toronto, ON, CanadaSZ Global

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Descripción del artículo del vendedor

In his highly acclaimed book, The Complete Database Marketer, Arthur Hughes explained how to build a marketing database and use it to find new customers and maintain customer loyalty. Now, in Strategic Database Marketing, Hughes explains how to really make money with a database. For those who already know something about database marketing but want to discover how to turn a database into a profit center, Strategic Database Marketing is the bible. Among key topics are: a universal method for determining customer lifetime value and using it to evaluate proposed strategy options; regency, frequency, monetary analysis and its use in building sales from existing customers; profiling, modeling, surveying, testing and use of controls in marketing to customers, and prospects to build profits and reduce marketing costs; and why databases fail, and how to be sure that yours doesn't. As you turn the pages of this book, you will find yourself learning some practical, workable principles which you can use to build profitable relationships with customers that will boost your customer retention rate and increase sales and profits. Whether your interest is in packaged goods, communications, retailing, financial services, or any of a hundred other industries, you will find Strategic Database Marketing tremendously helpful in developing and testing your marketing strategy.…

N° de ref. del artículo 9781557385512

Título
Strategic Database Marketing: The Masterplan For Starting And Managing A Profitable, Customer-Based Marketing Program
Autor
Arthur M. Hughes
Editorial
Probus Pub Co
Año de publicación
1994
Estado
Collectible-Very Good
Encuadernación
Hardcover
Idioma
inglés
ISBN 10
1557385513
ISBN 13
9781557385512

SZ Global

Toronto, ON, Canada

Vendedor de 5 estrellas

Vendedor de IberLibro desde 3 de octubre de 2025

Tarifas de envío de Canada a Estados Unidos de America

ArtículoDe 5 a 10 días hábilesDe 3 a 5 días hábiles
Primer artículoEUR 33,22EUR 35,90
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At SZ Global, we specialize in sourcing and offering a diverse selection of books across a wide range of categories, including fiction, literature, business, religious works, and more. Our inventory includes both contemporary titles and hard to find editions, carefully selected to meet the needs of readers, collectors, and enthusiasts. We are committed to providing accurate listings, reliable service, and a smooth purchasing experience. All orders are shipped from our Kuwait warehouse, and we take great care in packaging to ensure books arrive in the condition described. Returns are accepted at our designated return address in Toronto, Canada, in accordance with AbeBooks policies. Whether you are expanding your personal collection, searching for a specific title, or simply exploring, SZ Global aims to be a dependable source for quality books.…

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