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Detalles bibliogr�ficos

T�tulo: Strategic Communication at Work: Contemporary Perspectives on Business and Professional Communication
Editor: Kendall Hunt Publishing
Fecha de publicaci�n: 2020
Idioma: Ingl�s
ISBN 10: 179244009X
ISBN 13: 9781792440090
Encuadernaci�n: printed_access_code
Edici�n: 2� Edici�n
Estado: New
Peso: 39 onzas

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Sinopsis

Strategic Communication at Work by Jennifer Waldeck, Patricia Kearney, and Tim Plax is designed to build students' communication competence in the dynamic business world. The turn-key comprehensive instructional package fuses seventeen chapters, work-based case studies, and sixteen modules to bring academic concepts to life for readers.

Strategic Communication at Work by Jennifer Waldeck, Patricia Kearney, and Tim Plax:

Is interactive! The package includes sixteen On the Job Interactive Experiences that provide students an opportunity to experience additional current, research-based, practical, and useful information at their own pace. These self-directed online learning modules include self-assessments, self-study activities, and business case studies.
Is updated! The package includes links to credible and recent business publications, blogs, videos, and news articles about best business communication practices.
Is unique! A new chapter introduces students to the usefulness of a number of organizational theories for making strategic communication choices at work. Practical and accessible, you will never think of theory the same way!
Is practical! Internship: Put Your Skills to Work vignettes allow students to visualize realistic workplace scenarios and respond by strategically designing effective communication plans and behaviors.
Provides feedback! Integrated quizzes and research measures allow students to assess their own communication skills - what they already do well and what areas they need to improve upon.

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Charlotte y Peter Fiell son dos autoridades en historia, teor�a y cr�tica del dise�o y han escrito m�s de sesenta libros sobre la materia, muchos de los cuales se han convertido en �xitos de ventas. Tambi�n han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Dise�o del siglo XX, El dise�o industrial de la A a la Z, Scandinavian Design y Dise�o del siglo XXI.

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