AI and Strategic Communication (Paperback)
Idioma: inglés
Editorial: John Wiley & Sons Inc, New York, 2025
- Tapa blanda
- Nuevo
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail
Vendedor de AbeBooks desde 12 de octubre de 2005
Condición: Nuevo
EUR 42,42
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Paperback. Provides an essential guide to AI's impact on PR practices, ethics, and societal implications As AI technologies continue to evolve, communication professionals must understand their profound effects on media relations, activism, and digital engagement. AI and Strategic Communication: Navigating the Future offers a comprehensive exploration of AI's role in reshaping public relations, bringing together contributions from leading scholars and practitioners from 9 countries across 5 continents, with representation from Europe, North America, Oceania, and Asia, this comprehensive volume addresses the ethical implications, challenges, and opportunities AI presents for individuals, organizations, and society. Covering topics such as AI-driven crisis communication, algorithmic bias, and human-robot interactions, the authors provide both theoretical frameworks and actionable strategies to help readers navigate the AI-driven landscape. The book is structured into three distinct sections, each addressing AI's impact at different levels of communication, including individual, professional and organizational, and society levels. The opening section explores personal experiences with AI, followed by an examination of AI's transformative role in public relations and strategic communication, including crisis management, employee communication, and AI-augmented content creation. The concluding section delves into the broader implications of AI on democracy, media ethics, and cultural biases. Offering expert guidance for integrating AI tools responsibly while addressing privacy concerns and ethical dilemmas, AI and Strategic Communication: Presents cutting-edge research from experts in AI, PR, and media ethicsDiscusses emerging AI-driven technologies and their implications for PR professionalsDiscusses AI's impact on democracy, misinformation, and truth in public discourseIncludes a forward-looking analysis of AI's evolving role in communicationOffers recommendations for future research and professional adaptationFeatures research-backed insights, practical strategies, and real-world case studies With a multidisciplinary approach to communication in the digital age, AI and Strategic Communication: Navigating the Future is essential reading for students, educators, and industry professionals looking to stay ahead in the evolving field of strategic communication. It is an ideal textbook for undergraduate and postgraduate courses on digital communication and social media, communication ethics and technology, advanced public relations, and strategic communication. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
N° de ref. del artículo 9781394275403
- Título
- AI and Strategic Communication (Paperback)
- Autor
- Yang Cheng
- Editorial
- John Wiley & Sons Inc, New York
- Año de publicación
- 2025
- Estado
- new
- Encuadernación
- Paperback
- Idioma
- inglés
- ISBN 10
- 1394275404
- ISBN 13
- 9781394275403
Provides an essential guide to AI's impact on PR practices, ethics, and societal implications
As AI technologies continue to evolve, communication professionals must understand their profound effects on media relations, activism, and digital engagement. AI and Strategic Communication: Navigating the Future offers a comprehensive exploration of AI's role in reshaping public relations, bringing together contributions from leading scholars and practitioners from 9 countries across 5 continents, with representation from Europe, North America, Oceania, and Asia, this comprehensive volume addresses the ethical implications, challenges, and opportunities AI presents for individuals, organizations, and society.
Covering topics such as AI-driven crisis communication, algorithmic bias, and human-robot interactions, the authors provide both theoretical frameworks and actionable strategies to help readers navigate the AI-driven landscape. The book is structured into three distinct sections, each addressing AI's impact at different levels of communication, including individual, professional and organizational, and society levels. The opening section explores personal experiences with AI, followed by an examination of AI's transformative role in public relations and strategic communication, including crisis management, employee communication, and AI-augmented content creation. The concluding section delves into the broader implications of AI on democracy, media ethics, and cultural biases.
Offering expert guidance for integrating AI tools responsibly while addressing privacy concerns and ethical dilemmas, AI and Strategic Communication:
- Presents cutting-edge research from experts in AI, PR, and media ethics
- Discusses emerging AI-driven technologies and their implications for PR professionals
- Discusses AI's impact on democracy, misinformation, and truth in public discourse
- Includes a forward-looking analysis of AI's evolving role in communication
- Offers recommendations for future research and professional adaptation
- Features research-backed insights, practical strategies, and real-world case studies
With a multidisciplinary approach to communication in the digital age, AI and Strategic Communication: Navigating the Future is essential reading for students, educators, and industry professionals looking to stay ahead in the evolving field of strategic communication. It is an ideal textbook for undergraduate and postgraduate courses on digital communication and social media, communication ethics and technology, advanced public relations, and strategic communication.
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
YANG CHENG is an Associate Professor at North Carolina State University One of Stanford University’s top 2% most-cited scholars, she specializes in AI, crisis communication, and relationship management. Her work has earned numerous awards, and she has lectured at top institutions worldwide.
DEJAN VERČIČ is Professor and Head of the Centre for Marketing and Public Relations at the University of Ljubljana. A Fulbright scholar and PhD graduate of the London School of Economics, he specializes in globalization, internal communication, and strategic PR.
“Acerca de” puede pertenecer a otra edición de este título.
Grand Eagle Retail
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Vendedor de AbeBooks desde 12 de octubre de 2005
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