Strategic Brand Management (Paperback)
Idioma: inglés
Editorial: Taylor & Francis Ltd, London, 2026
- Tapa blanda
- Nuevo
Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
Vendedor de IberLibro desde 22 de junio de 2007
Condición: Nuevo
EUR 66,39
Cantidad disponible: 1 disponible
Añadir al carritoDescripción del artículo del vendedor
Paperback. The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to become a brand and then a power brand.With relevant case studies and examples, particularly of fast-moving consumer goods (FMCG), this volume provides strategic directions and lessons for creating and developing brands that can stand the test of time. It also expounds on building brand equity in challenging times, brand extension and brand strategy, as well as brand accounting and valuation. The book also covers strategies for building service brands marketing strategies and processes have changed over time with technology, and brands now must be built through social media promotion and digital marketing following a global marketing approach which is discussed comprehensively with cases in this title.The book will be useful to students and teachers of marketing, advertising and brand management, business studies, business communication, media and journalism and public relations. It will also be an invaluable resource for brand marketers and practitioners and consultants. The book covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to become a brand, and then, a power brand. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…
N° de ref. del artículo 9781032947464
- Título
- Strategic Brand Management (Paperback)
- Autor
- Rajat K. Baisya
- Editorial
- Taylor & Francis Ltd, London
- Año de publicación
- 2026
- Estado
- new
- Encuadernación
- Paperback
- Idioma
- inglés
- ISBN 10
- 1032947462
- ISBN 13
- 9781032947464
The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to become a brand and then a power brand.
With relevant case studies and examples, particularly of fast-moving consumer goods (FMCG), this volume provides strategic directions and lessons for creating and developing brands that can stand the test of time. It also expounds on building brand equity in challenging times, brand extension and brand strategy, as well as brand accounting and valuation. The book also covers strategies for building service brands – marketing strategies and processes have changed over time with technology, and brands now must be built through social media promotion and digital marketing following a global marketing approach which is discussed comprehensively with cases in this title.
The book will be useful to students and teachers of marketing, advertising and brand management, business studies, business communication, media and journalism and public relations. It will also be an invaluable resource for brand marketers and practitioners and consultants.
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
Rajat K. Baisya is the former Professor and Head of the Department of Management Studies at Indian Institute of Technology, Delhi. He also served as Visiting Professor at Ecole Nationale des Ponts (ENPC) International Business School at Paris, National Polytechnical University (NPU) at Xian, China and Faculty of Logistics University of Maribor, Slovenia, amongst others in India and abroad. Prof Baisya has a very distinguished academic and professional record and has held very senior positions in large corporations and multinationals. He is the former President and CEO of Emami Group of Companies, Senior Vice President (Business Development) of Reckitt Benckiser, General Manager (Projects) of Escorts Ltd. and General Manager Corporate Planning of United Breweries Group, amongst many other senior leadership positions that he served in large companies. He has also served on the boards of North Eastern Development Finance Corporation (NEDFI), Rajasthan Electronics and Instruments Ltd. and Booker India Ltd. Prof Baisya is a Fellow of the Institution of Engineers (India), Indian Institute of Chemical Engineers, Institute of Management Consultants of India and World Academy of Productivity Sciences (Canada), as well as Academic Fellow of the International Council of Management Consulting Institutes (ICMCI). He is the Chairman and Managing Director of Strategic Consulting Group Pvt Ltd., Chairman of Frontier Agro Industries Pvt Ltd., President of Project and Technology Management Foundation and Vice President of Asia Pacific Federation of Project Management. Prof Rajat Baisya is a certified management consultant (CMC-Global) and also accredited Program Director and Accredited Portfolio Executive and is an internationally known business consultant who has executed prestigious assignments in India and abroad in large companies and multinationals. He has written 11 books and over 400 research papers and articles.
“Acerca de” puede pertenecer a otra edición de este título.
AussieBookSeller
Truganina, VIC, Australia
Vendedor de IberLibro desde 22 de junio de 2007
Tarifas de envío de Australia a Estados Unidos de America
| Artículo | De 25 a 45 días hábiles | De 8 a 14 días hábiles |
|---|---|---|
| Primer artículo | EUR 33,16 | EUR 39,43 |
Métodos de pago
Información empresarial del vendedor
The Nile Group Pty Ltd
42 Apex Drive
Truganina, VIC Australia 3029
Condiciones de venta
We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.
Derecho al desistimiento
Si es un consumidor, puede rescindir el contrato de acuerdo con lo siguiente. Por consumidor se entiende cualquier persona física que actúe con fines ajenos a su actividad comercial, empresarial, oficio o profesión.
Información sobre el derecho de desistimiento
Derecho legal de desistimiento
Tiene derecho a rescindir este contrato en un plazo de 14 días sin dar ningún motivo.
El periodo de desistimiento vencerá a los 14 días desde que usted, o un tercero que no sea el transportista e indicado por usted, adquiera la posesión física del último bien o del último lote o pieza.
Para ejercer el derecho de desistimiento, complete de forma electrónica y envíe una declaración clara en nuestro sitio web, desde "Mis compras" en "Mi cuenta". Le enviaremos sin demora un acuse de recibo de dicho desistimiento a través de un soporte duradero (por ejemplo, por correo electrónico).
Para cumplir con el plazo de desistimiento, basta con que envíe su comunicación relativa al ejercicio del derecho de desistimiento antes de que venza el periodo de desistimiento.
Efectos del desistimiento
Si rescinde este contrato, le reembolsaremos todos los pagos que hayamos recibido de usted, incluidos los gastos de envío (excepto los gastos adicionales que surjan si elige un tipo de envío que no sea el tipo de envío estándar más económico que ofrecemos).
Podemos hacer una deducción del reembolso por la pérdida de valor de cualquier bien suministrado, si la pérdida es el resultado de una manipulación innecesaria por su parte.
Efectuaremos el reembolso sin demoras indebidas y, a más tardar, 14 días después de que se nos informe de su decisión de rescindir este contrato.
Efectuaremos el reembolso utilizando el mismo medio de pago que utilizó para la transacción inicial, a menos que haya acordado expresamente lo contrario; en cualquier caso, no incurrirá en ningún cargo como resultado de dicho reembolso.
Podremos retener el reembolso hasta que hayamos recibido los bienes o hasta que nos haya presentado una prueba de que los ha devuelto, lo que ocurra primero.
Deberá devolver los bienes o entregarlos a AussieBookSeller, Truganina, Victoria, Australia, sin demoras indebidas y, en cualquier caso, en un plazo máximo de 14 días a partir del día en que nos comunique su desistimiento del presente contrato. El plazo se cumple si devuelve la mercancía antes de que venza el periodo de 14 días. Tendrá que asumir los gastos directos de devolución de los bienes. Usted solo es responsable de la disminución del valor de los bienes como resultado de una manipulación distinta a la necesaria para establecer la naturaleza, las características y el funcionamiento de los bienes.
Excepciones al derecho de desistimiento
El derecho de desistimiento no se aplica a lo siguiente:
- La entrega de periódicos, diarios o revistas, con la excepción de los contratos de suscripción; y
- El suministro de contenido digital que no se proporcione en un soporte tangible (por ejemplo, en un CD o DVD) si, al hacer el pedido, aceptó que podíamos empezar a entregarlo y que no podría desistir una vez iniciada la entrega.
Condiciones de envío
Please note that titles are dispatched from our UK and NZ warehouse. Delivery times specified in shipping terms. Orders ship within 2 business days. Delivery to your door then takes 8-15 days.