Strategic Advertising Management

Idioma: inglés

Editorial: Oxford University Press, United Kingdom, Oxford, 2016

0198703651 / 9780198703655

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Descripción del artículo del vendedor

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works. Using real world examples and case studies from a variety of international brands and companies, such as Samsung, McDonalds and Disney, the authors have created a resource that clearly illustrates how theory is put in to practice, and how strategic advertising operates in a global economy. The new edition features more coverage of social media, viral, and online advertising throughout, and a dedicated chapter on 'Digital Media,' ensuring that the book continues to offer students the most complete guide to the rapidly evolving landscape of the advertising industry. Online Resource Centre For Students: Flashcard glossary Additional questions Further reading updates Web links Video links to adverts exemplifying strategies discussed in the book, short films from advertising companies and relevant documentaries For Lecturers: Suggested IPA case histories Suggested classroom exercises PowerPoint slides. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

N° de ref. del artículo GOR008437063

Título
Strategic Advertising Management
Autor
Larry Percy (Visiting Professor, Copenhagen Business School)
Editorial
Oxford University Press, United Kingdom, Oxford
Año de publicación
2016
Estado
Very Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0198703651
ISBN 13
9780198703655
Edición
5ª Edición o Posterior
Peso del artículo
862 gramos
Dimensiones
205.0 x 247.0

WorldofBooks

Goring-By-Sea, WS, Reino Unido

Vendedor de 5 estrellas

Vendedor de AbeBooks desde 16 de marzo de 2007

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