What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands
Idioma: inglés
Editorial: Ft Pr, 2007
- Tapa dura
- Usado
Librería: Wonder Book, Frederick, MD, Estados Unidos de AmericaWonder Book
Vendedor de IberLibro desde 1 de noviembre de 1997
Condición: Usado - Bueno
EUR 6,74
Cantidad disponible: 1 disponible
Añadir al carritoDescripción del artículo del vendedor
Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
N° de ref. del artículo I13C-01648
- Título
- What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands
- Autor
- Mathews, Ryan, Wacker, Watts
- Editorial
- Ft Pr
- Año de publicación
- 2007
- Estado
- Very Good
- Sobrecubierta
- Sobrecubierta Incluida
- Encuadernación
- Encuadernación de tapa dura
- Idioma
- inglés
- ISBN 10
- 0132277425
- ISBN 13
- 9780132277426
“As usual these two future-finders have their fi ngers on the pulse of what’s happening--and what we need to know about. In every business, in every organization, the seven most important words these days are: `But wait! A story goes with it!’ You need to read this book to fi nd out why.”
―Alan Webber, Co-founder, Fast Company magazine
“A great story sparks our imagination, challenges us to think, and resonates with our collective conscience. Ryan Mathews and Watts Wacker’s story about telling stories does exactly this. It is an essential guidebook for capturing and conveying the essence of corporate identities and enriching brands.”
―Paul A. Laudicina, Managing Officer and Chairman of the Board, A.T. Kearney
Storytelling is the universal human activity.Every society, at every stage of history, has told stories–and listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, how they’re unique, what they believe. Stories capture their memories of the past and their hopes for the future. Stories are one more thing, too: They are your most powerful, most underutilized tool for competitive advantage.Whether you know it or not, your business is already telling stories. What’s Your Story? will help you take control of those stories and make them work for you. Legendary business thinkers Ryan Mathews and Watts Wacker reveal how to craft an unforgettable story…create the back story that makes it believable…make sure your story cuts through today’s relentless bombardment of consumer messages…and gets heard, remembered, and acted on.
- THE TEN FUNCTIONS OF STORYTELLING
Discovering what stories can do for your business - THE ABOLITION OF CONTEXT
Telling stories when the past no longer defines the future
- THE FIVE MOST IMPORTANT STORY THEMES
Leveraging themes your audiences will understand and believe
- APPLIED STORYTELLING 101
Storytelling for your industry, your company, your brand, and you
- MASTERING YOUR STORYTELLER’S TOOLBOX
Making your stories more compelling, more believable, and downright unforgettable
Use Storytelling to Gain Powerful Competitive Advantage in Today’s Increasingly Skeptical Marketplace
- Leverage the incredible power of storytelling in marketing, sales, investor relations, recruitment, change management, and more
- Indispensable techniques for every CxO, entrepreneur, and marketing, sales, and communications executive
- The latest breakthrough book from best-selling futurists Ryan Mathews and Watts Wacker
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
Frederick W. Smith, chairman, president, and CEO of Federal Express, has called Mathews an “exceptional strategic thinker.” He is widely regarded as an expert on consumers and their relationships to brands, products, services, and the companies that offer them.
WATTS WACKER is one of the most celebrated and influential minds in modern business. Wacker--lecturer, best-selling author, political commentator, and social critic--has served as futurist at SRI International, the legendary Menlo Park think tank, and spent ten years as resident futurist at the preeminent social research organization, Yankelovich Partners. He now directs FirstMatter LLC, a new kind of think tank designed to “bring the future to your organization.”
Wacker’s first book, The 500 Year Delta, was an international bestseller translated into ten languages and an Editor’s Choice Top 5 selection at Amazon.com. His next book, The Visionary’s Handbook, is required reading at many of the world’s top business schools. His third book, The Deviant’s Advantage--authored with Ryan Mathews--has earned raves from reviewers ranging from TIME to The Harvard Business Review. He has been recognized as “one of the 50 most influential business thinkers in the world” (Financial Times)…“one of the 21 best speakers in America” (Successful Meetings)…“the inheritor of the Marshall McCluhan tradition” (Fortune)…and “one of 21 socially important people we selected to make a prediction for the 21st century” (The Science Channel).
“Acerca de” puede pertenecer a otra edición de este título.
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