The Story is Everything: Mastering Creative Communication for Business

Loizou, Andreas

ISBN 10: 1913947947 ISBN 13: 9781913947941

Editorial: Laurence King Publishing, 2022

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Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N� de ref. del art�culo wbs4799062619

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Sinopsis:

We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations.
This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience''s attention by targeting their feelings, actions and beliefs. You''ll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions.

From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.

Acerca del autor: Andreas Loizou teaches business storytelling, writing skills and finance at companies and universities around the world. He qualified as an accountant, worked as an equity analyst and was a director of training at Financial Times Knowledge. His book The Devil's Deal has been translated into nine languages. He's the founder of the Margate Bookie literary festival, a social enterprise which encourages a love of reading and writing.

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T�tulo: The Story is Everything: Mastering Creative ...
Editorial: Laurence King Publishing
A�o de publicaci�n: 2022
Encuadernaci�n: Encuadernaci�n de tapa blanda
Condici�n: Very Good

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The Story is Everything: Mastering Creative Communication for Business

Loizou, Andreas

Publicado por Laurence King Publishing, 2022

ISBN 10: 1913947947 ISBN 13: 9781913947941

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The Story is Everything: Mastering Creative Communication for Business

Loizou, Andreas

Publicado por Laurence King Publishing, 2022

ISBN 10: 1913947947 ISBN 13: 9781913947941

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The Story is Everything: Mastering Creative Communication for Business

Loizou, Andreas Andreas Loizou,

Publicado por Laurence King Publishing, 2022

ISBN 10: 1913947947 ISBN 13: 9781913947941

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paperback. Condici�n: Very Good. The Story is Everything: Mastering Creative Communication for Business This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N� de ref. del art�culo: 7719-9781913947941

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Loizou, Andreas

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ISBN 10: 1913947947 ISBN 13: 9781913947941

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Loizou, Andreas

Publicado por Laurence King Publishing, 2022

ISBN 10: 1913947947 ISBN 13: 9781913947941

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The Story Is Everything: Mastering Creative Communication for Business

Loizou, Andreas

Publicado por Laurence King Publishing, 2022

ISBN 10: 1913947947 ISBN 13: 9781913947941

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The Story is Everything: Mastering Creative Communication for Business

Loizou, Andreas Andreas Loizou,

Publicado por Laurence King Publishing -, 2022

ISBN 10: 1913947947 ISBN 13: 9781913947941

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