Store Design and Visual Merchandising (Paperback)

Claus Ebster

57 valoraciones de Goodreads

Idioma: inglés

Editorial: Business Expert Press, Sterling Forest, 2015

1631571125 / 9781631571121

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Librería: CitiRetail, Stevenage, Reino UnidoCitiRetail

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Paperback. In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this second edition, the interested reader will find a variety of hands on suggestions on how to optimize the design of retail stores, including new 'design recipes' in Chapter 7, and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis a vis books written by artists, architects, and interior designers which lack a solid research foundation and academic journal articles, which are often inaccessible to the educated yet non specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners, and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming. In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. This second edition offers a variety of hands on suggestions on how to optimize the design of retail stores. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

N° de ref. del artículo 9781631571121

Título
Store Design and Visual Merchandising (Paperback)
Autor
Claus Ebster
Editorial
Business Expert Press, Sterling Forest
Año de publicación
2015
Estado
new
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1631571125
ISBN 13
9781631571121
Edición
2ª Edición

CitiRetail

Stevenage, Reino Unido

Vendedor de 5 estrellas

Vendedor de AbeBooks desde 29 de junio de 2022

Tarifas de envío de Reino Unido a Estados Unidos de America

ArtículoDe 7 a 14 días hábilesDe 7 a 60 días hábiles
Primer artículoEUR 43,15EUR 43,15
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