Star CX
Idioma: inglés
Editorial: Amazon Digital Services LLC - Kdp, 2025
- Tapa blanda
- Nuevo
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US
Vendedor de IberLibro desde 7 de abril de 2005
Condición: Nuevo
EUR 17,28
Cantidad disponible: Más de 20 disponibles
Añadir al carritoDescripción del artículo del vendedor
New Book. Shipped from UK. Established seller since 2000.
N° de ref. del artículo L2-9798319470201
- Título
- Star CX
- Autor
- Chadderton, David
- Editorial
- Amazon Digital Services LLC - Kdp
- Año de publicación
- 2025
- Estado
- New
- Encuadernación
- PAP
- Idioma
- inglés
- ISBN 13
- 9798319470201
- Peso del artículo
- 145 gramos
Customers Forget Transactions. They Never Forget How You Made Them Feel.
In an age of automation, speed, and technology, service has lost its soul.
Brands chase efficiency. Teams follow scripts. Customers feel like numbers.
But the best organisations know the truth: loyalty isn’t built through processes - it’s built through human experience.
That’s where STAR CX comes in.
This is the essential guide to delivering customer experience that actually earns trust, drives loyalty, and turns everyday interactions into lifelong advocacy.
Whether you lead in retail, property, hospitality, healthcare, or public service - STAR CX gives you the frameworks, tools, and mindset to create service people remember.
Inside this Book You’ll Discover:
★ How to spot and adapt to different customer mindsets using the powerful STAR Framework (Socialiser, Thinker, Adventurer, Realist)
★ The CARE model - a practical blueprint for conversations that build trust, solve problems, and leave customers feeling genuinely valued
★ Why speed and efficiency alone don’t create loyalty - and what to focus on instead
★ Real-world stories from brands like Patagonia, Lush, Apple, Tesla, NHS 111, and more
★ How to use digital tools and technology without losing the human touch
★ Fresh metrics for measuring customer experience beyond NPS - including the Emotional Connection Index (ECI)
★ How to build a service culture that empowers teams, connects customers, and turns everyday moments into loyalty for life
This Book is for You if:
-
You lead a customer-facing team and want them to care as much as you do
-
You’re in marketing, CX, or operations and want to design better experiences
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You work in retail, property, hospitality, healthcare, or public sector roles
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You believe service is still about people - not just processes
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You want practical tools - not fluffy theory
STAR CX: How Human Experience Builds Loyalty, Trust, and Advocacy is more than a customer service book.
It’s a call to re-humanise the way we work.
It’s a guide for building brands people remember - and recommend.
It’s the future of customer experience.
About the author
David Chadderton is a writer, speaker, and customer experience strategist who believes that great service starts - and ends - with human connection.
Known for blending practical insight with warm, human storytelling, David Chadderton is the author of Dear Algorithm, It's Not Me, It's You, STAR Marketing, and The STAR Marketing Framework - books that explore the changing relationship between brands, customers, and technology.
Their latest book, STAR CX: How Human Experience Builds Loyalty, Trust, and Advocacy, brings that thinking into the world of customer service and experience - offering a powerful framework for teams and leaders who want to build loyalty that lasts.
When not writing or working in his role as a multi-company Marketing Director, Dave is usually found in a coffee shop, walking his dogs, or escaping to North Wales and Anglesey.
“Sinopsis” puede pertenecer a otra edición de este título.
PBShop.store US
Wood Dale, IL, Estados Unidos de America
Vendedor de IberLibro desde 7 de abril de 2005
Tarifas de envío en Estados Unidos de America
| Artículo | De 7 a 14 días hábiles | De 7 a 14 días hábiles |
|---|---|---|
| Primer artículo | EUR 0,00 | EUR 0,00 |
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We first started out as “The Paperback Exchange,” a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become “PBShop.” This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first visit or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.…
Especialidad
Hardbacks, PaperbacksInformación empresarial del vendedor
Pbshop.co.uk Ltd
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