Spiritugraphics: The Influence of Faith on Consumption and Why It Matters to Your Brand
Idioma: inglés
Editorial: Forefront Books, 2022
- Tapa dura
- Usado
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
Vendedor de IberLibro desde 20 de diciembre de 2007
Condición: Usado - Bueno
EUR 5,39
Cantidad disponible: 1 disponible
Añadir al carritoDescripción del artículo del vendedor
In Spiritugraphics, authors Brad Benbow and Phil Daniels explore, through research and case studies on some of the top brands and companies, the question of whether or not faith influences consumption and to what extent it influences our day-to-day purchasing decisions with the goal of helping companies reach this deeply connected segment of the marketplace. Marketers and brand managers have long operated under the framework of demographics, psychographics, and sociographics. Authors Brad Benbow and Phil Daniels now present a new, illuminating set of data for businesses and brands to consider: spiritugraphics. Does a person's faith affect what they buy and don't buy? Where they make their purchases? Are consumers shopping differently today versus three to five years ago? These and other key questions were posed in a national behavioral study executed by America's Research Group. The findings from this research resulted in Spiritugraphics -- a book that unlocks ten key data points your brand should pay close attention to in order to reach the 38 million faith-centric households in the U.S. that make up this deeply connected, highly engaged consumer segment. In Benbow and Daniels' groundbreaking work, you'll discover a refreshing and actionable marketing framework that captures keen insights like: How much does 'Made in America' affect shoppers of faith? In spite of current culture change, political correctness, and consequences of expressing diverse thought, 42.4% of female Christians in the US say that 'American-made' is very important. Does 'holiday' vs. 'Christmas' really matter to people of faith? According to research, 60% stated that any retailer promoting 'Christmas' rather than 'Holiday' (or other references) had a significant advantage with them compared to their competitors. With 60+ years of combined experience, Benbow and Daniels have already harnessed the power of spiritugraphics to start businesses, build national brand strategies, and advise some of the fastest-growing companies in the U.S. Now they're helping other businesses engage their consumers in a truly meaningful way. Whether you're an agency executive, business owner, or you're simply interested in consumer behavior, Spiritugraphics will awaken you to a significant and untapped customer segment hidden in plain sight.…
N° de ref. del artículo CIN1637630913VG
- Título
- Spiritugraphics: The Influence of Faith on Consumption and Why It Matters to Your Brand
- Autor
- Brad Benbow
- Editorial
- Forefront Books
- Año de publicación
- 2022
- Estado
- Very Good
- Encuadernación
- Hardback
- Idioma
- inglés
- ISBN 10
- 1637630913
- ISBN 13
- 9781637630914
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Acerca del autor
Phil Daniels' gift is his ability to help impact-oriented leaders achieve meaningful goals in their businesses and communities without losing sight of their core identities. He's seen significant success with his career agency work and brand consultancy work, with which he produced remarkable results for Salesforce, McLaren Automotive, and Chase Bank. He took what he learned as an advisor and tested it as a cofounder of Springbuk, a health intelligence platform used by nearly 6,000 employers, earning "Top Company Culture," "Best Place to Work," and "Culture of the Year" honors as the company flourished. Today, Phil mingles his executive and technical expertise as President of JDA Worldwide, where he focuses on growth and strategic initiatives for global brands on a mission. What sets Phil apart, and keeps him sharp, is an abiding passion for his family, the various boards on which he serves, and the pursuit of sommelier mastery, all of which keep him attuned to appreciating what is good and impactful in every moment.
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World of Books (was SecondSale)
Montgomery, IL, Estados Unidos de America
Vendedor de IberLibro desde 20 de diciembre de 2007
Tarifas de envío en Estados Unidos de America
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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