Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store
Carol L. Schroeder
ISBN 10: 0470107413 ISBN 13: 9780470107416
Editorial: John Wiley & Sons Inc, 2007
Usado
Hardcover
Librería:
ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 24 de marzo de 2009
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de ref. del artículo G0470107413I4N00
Sinopsis:
Unlike other books on retailing, Specialty Shop Retailingis aimed at the reader who has a dream of opening a store, but little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating your own business and working with people and products that you love. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.
Acerca del autor: Carol L. Schroeder is the co-owner of Orange Tree Imports, a successful gift and kitchenware store in Madison, Wisconsin. She has over three decades of experience in specialty shop retailing, beginning with the Scandinavian furniture store she and her husband Dean transformed into a unique shop featuring gourmet products, toys, seasonal decor, foods, jewelry, stationery, soaps, and more. Orange Tree Imports was chosen as one of five Millennium Retailers in the United States by Gifts and Decorative Accessories magazine and was voted "Best in Business" by In Business magazine.
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Detalles bibliográficos
Título: Specialty Shop Retailing: Everything You ...
Editorial: John Wiley & Sons Inc
Año de publicación: 2007
Encuadernación: Hardcover
Condición: Very Good
Condición de la sobrecubierta: No Jacket
Edición: 3ª Edición