Solving the Strategy Delusion. Este artículo no está disponible.Solving the Strategy Delusion

Solving the Strategy Delusion takes a pioneering approach to challenging conventional and ’delusional’ approaches to strategy. A result of years of academic research and consulting, it presents readers with a practical understanding about why strategic change consistently fails, and most importantly what to do about it.

This new book offers different ways of seeing, thinking, planning, acting, and mobilising when it comes to making strategy happen in a world of volatility and complexity. By examining how leaders are trapped within rigid beliefs and conventional strategic thinking, it will help you to co-create distinctive strategies with customers, the workforce and other stakeholders enabling you to overcome organizational inertia and mobilize people. Essential reading for those who want a different style of strategy, Solving the Strategy Delusion reveals how to sustain momentum and energy throughout the strategic change process and crucially, engage your workforce.

Marc Stigter is an international strategist who works with organisations on unlocking deep insights and realising distinctive strategies. His own insights have been gained as a global practitioner at executive level, as a research academic at doctoral level, and as a strategy advisor at organisational level. Marc is an Honorary Senior Fellow at the University of Melbourne's Graduate School of Business and Economics, and an Associate Director at Melbourne Business School. He has held executive positions with blue-chip companies around the world.

Sir Cary Cooper is a Distinguished Professor of Organizational Psychology and Health at Lancaster University, UK. He is Chair of the Academy of Social Sciences, the Editor-in-Chief of the scholarly journal Stress and Health and the author of many books on workplace health. Sir Cary received a CBE in 2001 for his contributions to occupational safety and health, and is a regular contributor to radio and TV on topics in occupational psychology and health. In 2014, Sir Cary was awarded a knighthood in the Queen's Birthday Honour's List for his services to the social sciences.