Solving Product : Reveal Gaps, Ignite Growth, and Accelerate Any Tech Product with Customer Research

Étienne Garbugli

36 valoraciones de Goodreads

Idioma: inglés

Editorial: Etienne Garbugli Jul 2023, 2023

1778074065 / 9781778074066

Serie: Libro 2 de 3 - Lean B2B

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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH

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Vendedor de IberLibro desde 14 de agosto de 2006

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Descripción del artículo del vendedor

Neuware - A book that actually teaches you how to create growth in a product businessSolving Product is not a big idea book. It's a book entrepreneurs and product teams are using to drive real results in their organizations.The book helps them:Reveal the gaps in their business modelsClarify the challenges they're facingCarefully weigh alternative solutions for addressing blockers and driving new growthLearn from their prospects and customers with the right customer research techniquesLay out clear action plans to address the issuesMake their organizations more customer-centricIt's everything you need to know about growing a product from Idea to MaturitySolving Product is exhaustive. It contains actionable advice from hundreds of product leaders and customer research experts, and features over 25 case studies.No matter where you are in the product growth cycle-at the idea stage, at maturity, or somewhere in between-the book will help you find new growth.The book is used by thousands of organizations around the worldSolving Product is actively in use by product teams and entrepreneurs in:Startups: Entrepreneurs and early-stage teams are using the content to find their business opportunities, identify competitive advantages, validate their concepts, and iterate their early products' value until they find product/market fit.Scaleups: Growing startups are using the book to reduce friction, fine-tune their positioning, test acquisition channels, and expand into new markets.Mature Product Organizations: Established companies are using the overarching framework to identify their business' bottlenecks, the supporting content to make their organizations more customer-centric, and the various tools in the book to train and level-up their product teams.Accelerators & Incubators: From Canada to Lebanon, to the United-States and Singapore, accelerators and incubators have been structuring their programs around the content of the book, often even using the content to train the founders in their programs.A book you'll find yourself going back to, time and time againSolving Product is a different type of book.It's structured in a way so you can put it on your desk and thumb through it whenever you face a growth challenge in your organization.You can read it from beginning to end, or navigate to the section you need to drive new growth.You'll be going back to the content, time and time again. Solving Product is not a book you'll read once, then simply put away.…

N° de ref. del artículo 9781778074066

Título
Solving Product : Reveal Gaps, Ignite Growth, and Accelerate Any Tech Product with Customer Research
Autor
Étienne Garbugli
Editorial
Etienne Garbugli Jul 2023
Año de publicación
2023
Estado
Neu
Encuadernación
Taschenbuch
Idioma
inglés
ISBN 10
1778074065
ISBN 13
9781778074066
Peso del artículo
748 gramos
Dimensiones
229x152x29 mm
Serie
Libro 2 de 3: Lean B2B

AHA-BUCH GmbH

Einbeck, Alemania

Vendedor de 5 estrellas

Vendedor de IberLibro desde 14 de agosto de 2006

Tarifas de envío de Alemania a Estados Unidos de America

ArtículoDe 7 a 10 días hábilesDe 5 a 7 días hábiles
Primer artículoEUR 35,00EUR 45,00
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AHA-BUCH GmbH

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Einbeck, Alemania 37574