Solving Complex Decision Problems : A Heuristic Process

Gr�nig, Rudolf; K�hn, Richard

ISBN 10: 3662571633 ISBN 13: 9783662571637

Editorial: Springer, 2018

Idioma: Ingl�s

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Detalles bibliogr�ficos

T�tulo

Solving Complex Decision Problems : A Heuristic Process

Editor

Springer

Fecha de publicaci�n

2018

Idioma

Ingl�s

ISBN 10

3662571633

ISBN 13

9783662571637

Encuadernaci�n

Encuadernaci�n de tapa blanda

Edici�n

4� Edici�n

Estado

New

Cat�logos de vendedores

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Sinopsis

Making decisions is certainly the most important task managers are faced with, and it is often a very difficult one. This book offers a procedure for solving complex decision problems step by step. Unlike other texts, the book focuses on problem analysis, on developing potential solutions, and on establishing a decision-making matrix.

In this fourth edition of the book, published under a new title, the authors present simplified, actionable guidelines that can be easily applied to the individual steps in the heuristic process.

The book is intended for decision-makers at companies, non-profit organizations and in public administration whose work involves complex problems. It will also benefit students and participants in executive courses.

Acerca del autor

Prof. Dr. Rudolf Gr�nig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.

Prof. Dr. Richard K�hn is the founder and former director of the “Institute for Marketing and Strategic Management” at the University of Bern. He works as member of the Board and business consultant for important Swiss companies. He is the author of numerous publications in marketing and strategic management.

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