Social Media Usage Behavior of Working Professionals

Idioma: inglés

Editorial: GRIN Verlag, GRIN Verlag Nov 2017, 2017

3668552576 / 9783668552579

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This item is printed on demand - Print on Demand Titel. Neuware -Research Paper (postgraduate) from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, ICFAI IBS Business School Hyderabad, language: English, abstract: India ranks among top five countries when it comes to the pace of growth in internet and social media usage. Global average growth of in internet users is measly 19%, India alone is at 90%. Indiäs web users have 153 million active social media accounts. The social media users are increasing by 23% approximately each year. India has over 195 million Facebook users which makes India a country that has world¿s largest number of Facebook users. On the other hand, India has 2nd largest Twitter users in Asia-Pacific region with 23.2 million users. India contributes a great part in social media networking sites. A huge contribution is by the youngsters who are involved in communicating and interacting with friends and family. Social media is also being used for educational purposes in order to make the students understand things better. Employees are using social media to relieve their stress and increase their professional networks. Businesses are also using social media networking sites to stay in touch with their current customers and search for potential customers. Social media is a platform which is being used for different purposes by different type of people.This study is being carried out to understand the usage behavior of working professional towards social media. It shall also help to identify the factors that influence the social media usage behavior among the working professionals. The study focuses on identifying which sites do professionals prefer in case of non-professionals social media networking sites.Quantitative research was selected to collect numerical data and Descriptive research method was adopted to conduct surveys. In case of sampling technique, Convenience sampling was adopted and the sample of study extended to 126 respondents. The data was collected through Questionnaires that aimed at the preference of non-professional sites and the factors that influence the usage of social media among professionals.Books on Demand GmbH, Überseering 33, 22297 Hamburg 52 pp. Englisch.…

N° de ref. del artículo 9783668552579

Título
Social Media Usage Behavior of Working Professionals
Autor
Shreya Dheer
Editorial
GRIN Verlag, GRIN Verlag Nov 2017
Año de publicación
2017
Estado
Neu
Encuadernación
Taschenbuch
Idioma
inglés
ISBN 10
3668552576
ISBN 13
9783668552579
Peso del artículo
90 gramos
Dimensiones
210x148x5 mm

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