This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780470583784.

N� de ref. del art�culo 9760108

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Detalles bibliogr�ficos

T�tulo

Social Media Metrics: How to Measure and Optimize Your Marketing Investment (The New Rules of Social Media Series)

Editor

John Wiley and Sons

Fecha de publicaci�n

2010

Idioma

Ingl�s

ISBN 10

0470583789

ISBN 13

9780470583784

Encuadernaci�n

Encuadernaci�n de tapa dura

Estado

Fair

Peso

500 gramos

Cat�logos de vendedores

Business

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Sinopsis

The only guide devoted exclusively to social media metrics

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.

While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:

Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy
How to leverage the time and effort you invest in social media
How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired

Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

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JIM STERNE produced the world’s first “Marketing on the Internet” seminar series in 1994. Today, Sterne is an internationally known speaker on digital marketing and customer interaction and a consultant to Fortune 500 companies and Internet entrepreneurs. He is founder of the eMetrics Marketing Optimization Summit and cofounder of the Web Analytics Association.

For more information, please visit JimSterne.com.

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Anybook Ltd.
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Anybook Ltd is a company registered in England and Wales. Company Registration Number: 3692291. VAT Number: GB753406145. Share Capital GBP100.

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