Snow Leopard: How Legendary Writers Create A Category Of One
Idioma: inglés
Editorial: Nicolas Mather, 2022
- Tapa blanda
- Usado
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc
Vendedor de IberLibro desde 23 de marzo de 2026
Condición: Usado - Aceptable
EUR 8,55
Cantidad disponible: 2 disponibles
Añadir al carritoDescripción del artículo del vendedor
Writers who stand the test of time create their own category. Everyone else is here today, gone tomorrow. -Dickie Bush, Captain of Ship 30 for 30.Legendary writers, the ones who stand the test of time, create a category of one. They're snow leopards.Snow Leopard is the first writing advice book ever written through a Category Design lens. Inside, what you will not find are a bunch of nose-picky suggestions for how you can make your writing better. There will be no talk of comma placement, grammatical correctness, or a recap of Joseph Campbell's Hero's Journey.Instead, you will internalize a completely new way of framing your ideas, stories, and insights to reach and resonate with the most people possible. Written by the business world's first writing band, Category Pirates-made up of Christopher Lochhead, Eddie Yoon, and Nicolas Cole-Snow Leopard shows you how to create a category for yourself, master the art of Obvious & Non-Obvious content, monetize in new ways, and enjoy a lifelong career of independence, creative freedom, and exponential financial upside.In decades past, David Ogilvy, Gary Halbert, Leo Burnett, Gary Bencivenga, Al Ries & Jack Trout, and many more master communicators have all written about the psychology behind how messages spread. Snow Leopard builds on their work and, along with dozens of new insights and frameworks, roots this thinking in the Digital Age.In this book you will find: The Content Pyramid: A proven framework for becoming a differentiated Creator or CuratorWriter Business Models: A comprehensive guide breaking down all the different ways writers & creators can monetize their work in the Digital Age.Content Marketing Opportunities: An insider's take on why the growing content marketing industry is becoming more and more saturated (and the opportunity this creates for you).The Art Of Fresh Thinking: A timeless framework for ensuring your ideas are original, unique, and highly differentiated.The Power of a POV: A new way of thinking about scaling yourself on the Internet-and why you never want to be a better version of an existing thing.Quick Guide To Languaging: A never-before-shared model for inventing new language to get ideas to stick-and the unfair advantage this creates.How To Write A Book That Scales: And dozens of insights from the world's largest non-fiction study of business books, reverse-engineering books that grab people's attention from books that flop.Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.And experiencing the life-changing outcomes that come with being completely differentiated.…
N° de ref. del artículo CIN1956934456G
- Título
- Snow Leopard: How Legendary Writers Create A Category Of One
- Autor
- Nicolas Cole
- Editorial
- Nicolas Mather
- Año de publicación
- 2022
- Estado
- Good
- Encuadernación
- Paperback
- Idioma
- inglés
- ISBN 10
- 1956934456
- ISBN 13
- 9781956934458
Legendary writers, the ones who stand the test of time, create a category of one.
They’re snow leopards.
Snow Leopard is the first writing advice book ever written through a Category Design lens. Inside, what you will not find are a bunch of nose-picky suggestions for how you can make your writing “better.” There will be no talk of comma placement, grammatical correctness, or a recap of Joseph Campbell’s “Hero’s Journey.”
Instead, you will internalize a completely new way of framing your ideas, stories, and insights to reach and resonate with the most people possible. Written by the world’s first “business writing band,” Category Pirates—made up of Christopher Lochhead, Eddie Yoon, and Nicolas Cole—Snow Leopard shows you how to create a category for yourself, master the art of Obvious & Non-Obvious content, monetize in new ways, and enjoy a lifelong career of independence, creative freedom, and exponential financial upside.
In decades past, David Ogilvy, Gary Halbert, Leo Burnett, Gary Bencivenga, Al Ries & Jack Trout, and many more master communicators have all written about the psychology behind how messages spread. Snow Leopard builds on their work and, along with dozens of new insights and frameworks, roots this thinking in the Digital Age.
In this book you will find:
- The Content Pyramid: A proven framework for becoming a differentiated Creator or Curator
- Writer Business Models: A comprehensive guide breaking down all the different ways writers & creators can monetize their work in the Digital Age.
- Content Marketing Opportunities: An insider’s take on why the growing content marketing industry is becoming more and more saturated (and the opportunity this creates for you).
- The Art Of Fresh Thinking: A timeless framework for ensuring your ideas are original, unique, and highly differentiated.
- The Power of a POV: A new way of thinking about “scaling yourself” on the Internet–and why you never want to be a “better version” of an existing thing.
- Quick Guide To Languaging: A never-before-shared model for inventing new language to get ideas to “stick”—and the unfair advantage this creates.
- How To Write A Book That Scales: And dozens of insights from the world’s largest non-fiction study of business books, reverse-engineering books that grab people’s attention from books that flop.
Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.
And experiencing the life-changing outcomes that come with being completely differentiated.
“Sinopsis” puede pertenecer a otra edición de este título.
World of Books Inc
Montgomery, IL, Estados Unidos de America
Vendedor de IberLibro desde 23 de marzo de 2026
Tarifas de envío en Estados Unidos de America
| Artículo | De 4 a 12 días hábiles | De 3 a 6 días hábiles |
|---|---|---|
| Primer artículo | EUR 0,00 | EUR 9,77 |
Métodos de pago
Descripción de la tienda
Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
Especialidad
Second Hand - All GenreInformación empresarial del vendedor
SBYB, Inc.
900 Knell Road
Montgomery, IL Estados Unidos de America 60538
Derecho al desistimiento
Si es un consumidor, puede rescindir el contrato de acuerdo con lo siguiente. Por consumidor se entiende cualquier persona física que actúe con fines ajenos a su actividad comercial, empresarial, oficio o profesión.
Información sobre el derecho de desistimiento
Derecho legal de desistimiento
Tiene derecho a rescindir este contrato en un plazo de 14 días sin dar ningún motivo.
El periodo de desistimiento vencerá a los 14 días desde que usted, o un tercero que no sea el transportista e indicado por usted, adquiera la posesión física del último bien o del último lote o pieza.
Para ejercer el derecho de desistimiento, complete de forma electrónica y envíe una declaración clara en nuestro sitio web, desde "Mis compras" en "Mi cuenta". Le enviaremos sin demora un acuse de recibo de dicho desistimiento a través de un soporte duradero (por ejemplo, por correo electrónico).
Para cumplir con el plazo de desistimiento, basta con que envíe su comunicación relativa al ejercicio del derecho de desistimiento antes de que venza el periodo de desistimiento.
Efectos del desistimiento
Si rescinde este contrato, le reembolsaremos todos los pagos que hayamos recibido de usted, incluidos los gastos de envío (excepto los gastos adicionales que surjan si elige un tipo de envío que no sea el tipo de envío estándar más económico que ofrecemos).
Podemos hacer una deducción del reembolso por la pérdida de valor de cualquier bien suministrado, si la pérdida es el resultado de una manipulación innecesaria por su parte.
Efectuaremos el reembolso sin demoras indebidas y, a más tardar, 14 días después de que se nos informe de su decisión de rescindir este contrato.
Efectuaremos el reembolso utilizando el mismo medio de pago que utilizó para la transacción inicial, a menos que haya acordado expresamente lo contrario; en cualquier caso, no incurrirá en ningún cargo como resultado de dicho reembolso.
Podremos retener el reembolso hasta que hayamos recibido los bienes o hasta que nos haya presentado una prueba de que los ha devuelto, lo que ocurra primero.
Deberá devolver los bienes o entregarlos a World of Books Inc, Montgomery, Illinois, U.S.A., sin demoras indebidas y, en cualquier caso, en un plazo máximo de 14 días a partir del día en que nos comunique su desistimiento del presente contrato. El plazo se cumple si devuelve la mercancía antes de que venza el periodo de 14 días. Tendrá que asumir los gastos directos de devolución de los bienes. Usted solo es responsable de la disminución del valor de los bienes como resultado de una manipulación distinta a la necesaria para establecer la naturaleza, las características y el funcionamiento de los bienes.
Excepciones al derecho de desistimiento
El derecho de desistimiento no se aplica a lo siguiente:
- La entrega de periódicos, diarios o revistas, con la excepción de los contratos de suscripción; y
- El suministro de contenido digital que no se proporcione en un soporte tangible (por ejemplo, en un CD o DVD) si, al hacer el pedido, aceptó que podíamos empezar a entregarlo y que no podría desistir una vez iniciada la entrega.