Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

N� de ref. del art�culo 57963955-6

Contactar al vendedor

Denunciar este art�culo

Detalles bibliogr�ficos

T�tulo: We're Smart. We're Old. And We're the Best at Everything.: The World's First No-BS Guide to Legal Marketing and Branding
Editor: Fishman Marketing, Inc.
Fecha de publicaci�n: 2017
Idioma: Ingl�s
ISBN 10: 0997967633
ISBN 13: 9780997967630
Encuadernaci�n: Encuadernaci�n de tapa blanda
Estado: Good
Peso: 0,81 libras

Acerca de

Sinopsis

Does it drive you crazy that big-firm lawyers can charge 30-50% more per hour than you?

You know you’re just as skilled, but the marketplace doesn’t, so you charge $100 or $250 less for every single hour. Day after day. Year after year. That’s Branding. And that’s what this book is about.

I want you to aspire to more. To look different. To be different. I want you or your firm to create a brand that helps you get more out of your career. I want you to represent better clients, charge more money, and have more fun. To build a rewarding, fulfilling career as a market leader. I want you to figure out how to offer something more, and then tell that story persuasively to your potential buyers. This book will show you how.

PRAISE FOR "WE'RE SMART. WE'RE OLD..."

"For law firms to be like businesses, they must learn to market like businesses. Law firms can find their courage and roadmap inside these pages. Fishman has finally written down what has been inside his wonderfully creative mind these last 25 years and is sharing it with the rest of us. "Don’t miss it!"
- Bryan Schwartz, Chairman and Co-Founder, Levenfeld Pearlstein

"Ross is a true innovator. His iconoclastic views on lawyers and marketing are enlightening and his book provides a no-nonsense, common sense, and entertaining guide to success from an elite marketer who has mastered his craft."
- Dean N. Gerber, Vice Chair, Vedder Price

"Ross’s masterful book gives lawyers successful formulas and practical insights to differentiate themselves and grow their businesses. His humorous style and straightforward approach will have you eager to implement his ideas without delay."
- Maggie Watkins, CMO, Sedgwick LLP, 1999 LMA President

"A must-read for any attorney who wants to develop business. This entertaining quick read demonstrates the concepts that Ross has successfully implemented for law firms around the world. Ross’ methods are effective whether you are a newbie attorney or a seasoned veteran. Wonderful examples, case studies, and pictures allow Ross to convey his ideas in a simple and easy-to-understand manner."
- Jordan M. Goodman, Marketing Partner, Horwood Marcus & Berk

"Ross tells it like it is. From the beginning you are drawn in and find yourself commenting out loud, mostly in agreement. His examples are real life, which both attorneys and marketers can relate to. This is a must-read book."
- Marcie Johnson, former Marketing Director, Chapman & Cutler, 1991 President NALFMA/LMA

"Ross was the first consultant I worked with when I started in legal marketing almost 20 years ago. His no-nonsense approach was a breath of fresh air then and remains so today. The world of legal services has changed significantly and continues to evolve. Ross’s message was spot on then and still is now. Differentiation is king and innovation is its queen."
- Aleisha Gravit, CMO, Akin Gump, 2013 LMA President.

"Ross delivers again! To say that Ross has been and there and done that in the world of legal marketing would be a gross understatement. Decades of wisdom are delivered in a funny, insightful, and practical way that makes this essential reading for the legal marketing industry."
- Nat Slavin, co-founder Wicker Park Group, 2007 LMA President

"Read Ross’ book! I am a (grateful) client of Ross Fishman and his marketing team. His creative, smart work helped me build my law practice into something I always hoped for, but didn’t know how to achieve."
- Brian J. Lewis, founding partner, Gibson & Lewis

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Descripci�n de la librer�a

Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

Ver la p�gina web de la librer�a

Informaci�n empresarial del vendedor

Better World Books Marketplace, Inc.
55740 Currant Road, Mishawaka, IN, 46545, U.S.A.

Condiciones de venta y env�o

Condiciones de venta

Better World Books (BWB) values your satisfaction and offers you returns within thirty (30) days after the estimated delivery date on most items. All returned items must be in the original condition; used items should include the SKU sticker located on the spine or back of the product.

If you have an incomplete, incorrect, or damaged shipment, please contact our Customer Care team via Abebooks contact seller options before proceeding with the return.Please keep in mind that because we deal mostl...

M�s informaci�n

Derecho al desistimiento

Si es un consumidor, puede rescindir el contrato de acuerdo con lo siguiente. Por consumidor se entiende cualquier persona f�sica que act�e con fines ajenos a su actividad comercial, empresarial, oficio o profesi�n.

Informaci�n sobre el derecho de desistimiento

Derecho legal de desistimiento

Tiene derecho a rescindir este contrato en un plazo de 14 d�as sin dar ning�n motivo.

El periodo de desistimiento vencer� a los 14 d�as desde que usted, o un tercero que no sea el transportista e indicado por usted, adquiera la posesi�n f�sica del �ltimo bien o del �ltimo lote o pieza.

Para ejercer el derecho de desistimiento, complete de forma electr�nica y env�e una declaraci�n clara en nuestro sitio web, desde "Mis compras" en "Mi cuenta". Le enviaremos sin demora un acuse de recibo de dicho desistimiento a trav�s de un soporte duradero (por ejemplo, por correo electr�nico).

Para cumplir con el plazo de desistimiento, basta con que env�e su comunicaci�n relativa al ejercicio del derecho de desistimiento antes de que venza el periodo de desistimiento.

Efectos del desistimiento

Si rescinde este contrato, le reembolsaremos todos los pagos que hayamos recibido de usted, incluidos los gastos de env�o (excepto los gastos adicionales que surjan si elige un tipo de env�o que no sea el tipo de env�o est�ndar m�s econ�mico que ofrecemos).

Podemos hacer una deducci�n del reembolso por la p�rdida de valor de cualquier bien suministrado, si la p�rdida es el resultado de una manipulaci�n innecesaria por su parte.

Efectuaremos el reembolso sin demoras indebidas y, a m�s tardar, 14 d�as despu�s de que se nos informe de su decisi�n de rescindir este contrato.

Efectuaremos el reembolso utilizando el mismo medio de pago que utiliz� para la transacci�n inicial, a menos que haya acordado expresamente lo contrario; en cualquier caso, no incurrir� en ning�n cargo como resultado de dicho reembolso.

Podremos retener el reembolso hasta que hayamos recibido los bienes o hasta que nos haya presentado una prueba de que los ha devuelto, lo que ocurra primero.

Deber� devolver los bienes o entregarlos a Better World Books, Mishawaka, Indiana, U.S.A., sin demoras indebidas y, en cualquier caso, en un plazo m�ximo de 14 d�as a partir del d�a en que nos comunique su desistimiento del presente contrato. El plazo se cumple si devuelve la mercanc�a antes de que venza el periodo de 14 d�as. Tendr� que asumir los gastos directos de devoluci�n de los bienes. Usted solo es responsable de la disminuci�n del valor de los bienes como resultado de una manipulaci�n distinta a la necesaria para establecer la naturaleza, las caracter�sticas y el funcionamiento de los bienes.

Excepciones al derecho de desistimiento

El derecho de desistimiento no se aplica a lo siguiente:

La entrega de peri�dicos, diarios o revistas, con la excepci�n de los contratos de suscripci�n; y
El suministro de contenido digital que no se proporcione en un soporte tangible (por ejemplo, en un CD o DVD) si, al hacer el pedido, acept� que pod�amos empezar a entregarlo y que no podr�a desistir una vez iniciada la entrega.

Condiciones de env�o

Please allow 1-2 business days for order fulfillment.

Tarifas de env�o en Estados Unidos de America

Tarifas de env�o en Estados Unidos de America
Cantidad del pedido	De 4 a 8 d�as h�biles	De 3 a 5 d�as h�biles
Primer art�culo	EUR 0.00	EUR 11.41

Los plazos de entrega los establecen los vendedores y var�an seg�n el transportista y la ubicaci�n. Los pedidos que pasan por la aduana pueden sufrir retrasos y los compradores son responsables de los aranceles o tarifas asociadas. Los vendedores pueden ponerse en contacto con usted en relaci�n con cargos adicionales para cubrir cualquier aumento en los costes de env�o de los art�culos.