Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences

Rebecca Geier brings decades of marketing experience working with hundreds of engineers and scientists to promote their innovations to technical audiences. Named by The Wall Street Journal editors among the Ten Most Innovative Entrepreneurs in America, Geier details the steps, from start to finish, to use an inbound marketing methodology to generate awareness and demand in B2B technical markets. Rich in data showing engineers online content and browsing behavior and preferences, the book is filled with lists, templates, and examples from B2B engineering and scientific companies in industries including automotive, military/aerospace, consumer electronics, manufacturing, IT, and oil/gas. If you are an engineer or technical business leader looking for a straightforward, research-based guide to modern marketing or a professional marketer new to targeting technical audiences, this book is for you.