Small-Scale Social Survey Methods is a comprehensive guide to the successful design and implementation of surveys as a research method. It covers:
* finding the right group to respond to the survey
* developing the right questions to ask
* understanding the different types of sampling
* analysing the data produced by the survey.

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Bill Gillham is Honorary Senior Lecturer in the Department of Psychology at the University of Strathclyde, UK, and Visiting Professor at La Salle College of the Arts, Singapore.

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