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Small Business Management: An Entrepreneurial Emphasis with CD-ROM {THIRTEENTH EDITION}

Longenecker, Justin G., Carlos W. Moore, J. William Petty, and Leslie E. Palich

30 valoraciones por Goodreads
ISBN 10: 0324323425 / ISBN 13: 9780324323429
Editorial: South-Western Publishing Co., Mason, Ohio, 2006
Condición: Fine Encuadernación de tapa dura
Librería: Glued To The Tube Books (Minneapolis, MN, Estados Unidos de America)

Librería en AbeBooks desde: 13 de noviembre de 2002

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Descripción

"You'll find practical concepts, realistic insights, and the proven resources you need to successfully manage and lead a small busines. Learn how to maintain a competitive advantage without sacrificing a sense of integrity as you follow your entrepreneurial dreams. Packed with a wealth of fresh, new examples and practical applications facing small business owners and entrepreneurs today, this edition provides a complete resource you'll want to keep on hand and in the years of business success ahead." This book has 636 pages and is illustrated throughout + UNOPENED CD-ROM. The book contains NO internal markings whatsoever. N° de ref. de la librería 023552

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Detalles bibliográficos

Título: Small Business Management: An ...

Editorial: South-Western Publishing Co., Mason, Ohio

Año de publicación: 2006

Encuadernación: Illustrated Hardcover

Condición del libro:Fine

Condición de la sobrecubierta: No Jacket

Edición: Thirteenth Edition {First Printing}

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Sinopsis:

This text presents a thoroughly contemporary treatment of the startup and management of small firms. Strong emphasis is placed on entrepreneurial opportunities and the new-venture activities needed for the successful operation of small firms. Small Business Management is ideal for all business students, since a large percentage of them will work in small business at some point in their careers.

About the Author:

Justin G. Longenecker established SMALL BUSINESS MANAGEMENT as a leader in the market from the first edition of the book 52 years ago. In addition to this market-leading text, he wrote a number of other business books and numerous articles in journals, such as Journal of Small Business Management, Academy of Management Review, Business Horizons, and Journal of Business Ethics. Longenecker was active in several professional organizations and served as president of the International Council for Small Business. In 2005, the United States Association for Small Business and Entrepreneurship (USASBE) honored him with the Max S. Wortman Lifetime Achievement Award. In addition, the selection as a USASBE Justin G. Longenecker Fellow is the highest recognition that the Association gives to individuals who have made an outstanding contribution to the development, furtherance and benefit of small and medium businesses. Justin Longenecker truly was a legend in his own time and continues to have profound influence through the lives of those who knew him. Longenecker grew up in a family business. After attending Central Christian College of Kansas for two years, he earned his B.A. in political science from Seattle Pacific University, his M.B.A. from Ohio State University, and his Ph.D. from the University of Washington. He taught at Baylor University, where he was Emeritus Chavanne Professor of Christian Ethics in Business until his death in 2005.

Carlos W. Moore was the Edwin W. Streetman Professor of Marketing at Baylor University, where he was an instructor for more than 35 years. He was honoured as a Distinguished Professor by the Hankamer School of Business, where he taught both graduate and undergraduate courses in marketing research and consumer behaviour. Dr. Moore authored articles in such journals as Journal of Small Business Management, Journal of Business Ethics, Organizational Dynamics, Accounting Horizons, and Journal of Accountancy. His authorship of this textbook began with its sixth U.S. edition. Dr. Moore received an associate arts degree from Navarro Junior College in Corsicana, Texas, where he was later named Ex-Student of the Year. He earned a B.B.A. degree from the University of Texas at Austin with a major in accounting, an M.B.A. from Baylor University, and a Ph.D. from Texas A&M University. Besides fulfilling his academic commitments, Dr. Moore served as co-owner of a small ranch and a partner in a small-business consulting firm until his death in 2007.

J. William Petty-Baylor University (Ph.D. The University of Texas at Austin)

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