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Small Business Management: An Entrepreneurial Emphasis 13e

Longenecker, Justin Gooderl

30 valoraciones por Goodreads
ISBN 10: 0324323425 / ISBN 13: 9780324323429
Editorial: Thomson/South-Western, 2006
Condición: Good Encuadernación de tapa dura
Librería: Mypreownedbooks (Lubbock, TX, Estados Unidos de America)

Librería en AbeBooks desde: 3 de diciembre de 2008

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0 0 0 0 pages. 0 0 0 0 good hardcover clean and unmarked, some corners modestly bumped, info-trac card and cd included. N° de ref. de la librería 85772

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Detalles bibliográficos

Título: Small Business Management: An ...

Editorial: Thomson/South-Western

Año de publicación: 2006

Encuadernación: Hardcover

Condición del libro:Good

Condición de la sobrecubierta: No Jacket

Edición: 5th or later Edition

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Sinopsis:

Longenecker is the market leader in Small Business Management. Customers say it has the right mix of theory and application. The short cases, now correlated with appropriate chapters, are particularly popular with users. This text and package is the most innovative on the market for this course, with BizPlanBuilder software, Internet activities, its own Web site, BusinessLink video cases, and an Integrated Learning System.

About the Author:

Justin G. Longenecker established SMALL BUSINESS MANAGEMENT as a leader in the market from the first edition of the book 52 years ago. In addition to this market-leading text, he wrote a number of other business books and numerous articles in journals, such as Journal of Small Business Management, Academy of Management Review, Business Horizons, and Journal of Business Ethics. Longenecker was active in several professional organizations and served as president of the International Council for Small Business. In 2005, the United States Association for Small Business and Entrepreneurship (USASBE) honored him with the Max S. Wortman Lifetime Achievement Award. In addition, the selection as a USASBE Justin G. Longenecker Fellow is the highest recognition that the Association gives to individuals who have made an outstanding contribution to the development, furtherance and benefit of small and medium businesses. Justin Longenecker truly was a legend in his own time and continues to have profound influence through the lives of those who knew him. Longenecker grew up in a family business. After attending Central Christian College of Kansas for two years, he earned his B.A. in political science from Seattle Pacific University, his M.B.A. from Ohio State University, and his Ph.D. from the University of Washington. He taught at Baylor University, where he was Emeritus Chavanne Professor of Christian Ethics in Business until his death in 2005.

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