Simply Better

Idioma: inglés

Editorial: Harvard Business Review Press, US, 2004

0875843980 / 9780875843988

Librería: Rarewaves USA, HEBRON, KY, Estados Unidos de AmericaRarewaves USA

Vendedor de 5 estrellas

Vendedor de IberLibro desde 10 de junio de 2025

Tapa dura

Condición: Nuevo

EUR 25,49

 Gastos de envío gratis 
Se envía dentro de Estados Unidos de America

Cantidad disponible: Más de 20 disponibles

Añadir al carrito
Devoluciones gratuitas de 30 días

Descripción del artículo del vendedor

Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and "thinking outside the box." Meanwhile, customers are less satisfied than they were a decade ago. Patrick Barwise and Sean Meehan argue that most companies have taken differentiation so far that they've left their customers behind. Customers don't want bells and whistles and don't care about trivial differences between brands. What they really want are quality products, reliable services, and fair value for money. Yet most companies consistently fail to meet these basic customer needs. Simply Better is a no-nonsense, back-to-basics manifesto for today's businesses. Barwise and Meehan argue that successful differentiation lies not in unique selling propositions, but in generic category benefits, such as good service, on-time delivery, and quality products, that any company can provide. The key is to deliver these consistently better than competitors.Illustrating this customer-focused differentiation through vivid examples of companies, including Toyota, PandG, Hilti, Tesco, and Ryanair, Simply Better outlines an actionable framework managers can use to: * Understand what customers really value and why they buy the brands they do * Discover basic, unmet needs ripe for reliable solutions * Channel customer dissatisfaction into performance improvements * Balance in-the-box thinking in strategy and innovation with out-of-the-box thinking in advertising and communications * Create a learning culture that continuously responds to changing customer needs While being unique might be exciting and appealing, it doesn't drive business success. Simply Better shows how meeting and exceeding the most ordinary of customer expectations can lead to extraordinary--and lasting--rewards.…

N° de ref. del artículo LU-9780875843988

Título
Simply Better
Autor
Patrick Barwise, Sean Meehan
Editorial
Harvard Business Review Press, US
Año de publicación
2004
Estado
New
Encuadernación
Hardback
Idioma
inglés
ISBN 10
0875843980
ISBN 13
9780875843988
Peso del artículo
538 gramos

Rarewaves USA

HEBRON, KY, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de IberLibro desde 10 de junio de 2025

Tarifas de envío en Estados Unidos de America

ArtículoDe 10 a 13 días hábilesDe 10 a 13 días hábiles
Primer artículoEUR 0,00EUR 0,00
Los plazos de entrega los establecen los vendedores y varían según el transportista y la ubicación. Los pedidos que pasan por la aduana pueden sufrir retrasos y los compradores son responsables de los aranceles o tarifas asociadas. Los vendedores pueden ponerse en contacto con usted en relación con cargos adicionales para cubrir cualquier aumento en los costes de envío de los artículos.

Métodos de pago

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Información empresarial del vendedor

Rarewaves USA

10100 West Sample Road, Ste 101
Coral Springs, FL Estados Unidos de America 33065