We want technology that worksIn a chaotic world, we all crave simplicity. We don’t want to waste time reconfiguring our smartphones, fumbling over digital printers, or plodding through online forms while deadlines bear down on us. Yet the harder we try to create simple user experiences, the more we tie ourselves up in knots. We are undermined by demands to cram in more features, or lured into approaches that turn out to be more complex than ever. Simplicity is a discipline that can be learned. This book shows you how - with humour, powerful examples, quotes, and case studies. This edition has been updated to provide fresh advice for teams struggling to satisfy the conflicting demands of their stakeholders; it addresses important trends in technology; and it shows how four simple rules of simplicity can be applied to new and emerging types of interaction.

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Giles Colborne has spent his career making technology simple to use. He is CEO of cxpartners, an experience design consultancy based in the United Kingdom that helps organizations located all over the world to plan, create, and manage elegant services that their customers love.

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We first started out as ?The Paperback Exchange,? a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become ?PBShop.? This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first visit or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.

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