T�tulo: Sign Me Up!: A marketer's guide to creating email newsletters that build relationships and boost sales (Return Path Books)
Editor: iUniverse, Inc.
Fecha de publicaci�n: 2005
Idioma: Ingl�s
ISBN 10: 0595335861
ISBN 13: 9780595335862
Encuadernaci�n: Paperback
Estado: New

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Sinopsis

Book by Blumberg Matt

Rese�a del editor

Sign Me Up! Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, it's harder than ever for legitimate marketers to separate their emails from spam. Not anymore.

This first-of-its-kind book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to

Sell more products and services
Boost customer satisfaction and loyalty
Attract new customers to your products and services

Sign Me Up! delivers valuable insights and ideas on creating and sustaining an email newsletter program. It's packed with real-world examples from eBay, Amazon.com, CoolSavings, iVillage, BabyCenter and more.

You'll learn how to

Write and design great newsletters
Build and maintain responsive and targeted lists
Increase response to every email you send
Test and measure the effectiveness of your email program
Make sure your messages reach the inbox

Sign Me Up!

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The Book Spot
MN, U.S.A.

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