Shoveling Smoke: Advertising and Globalization in Contemporary India. Este artículo no está disponible.
Idioma: inglés
Editorial: Duke University Press, 2003
- Tapa blanda
- Nuevo
Librería: THE SAINT BOOKSTORE, Southport, Reino UnidoTHE SAINT BOOKSTORE
Vendedor de IberLibro desde 14 de junio de 2006
Condición: Nuevo
EUR 39,80
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N° de ref. del artículo B9780822331452
- Título
- Shoveling Smoke: Advertising and Globalization in Contemporary India
- Autor
- William Mazzarella
- Editorial
- Duke University Press
- Año de publicación
- 2003
- Estado
- New
- Encuadernación
- Paperback / softback
- Idioma
- inglés
- ISBN 10
- 0822331454
- ISBN 13
- 9780822331452
- Peso del artículo
- 555 gramos
An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is a pathbreaking and detailed ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersection of consumerist globalization, aesthetic politics, and visual culture. William Mazzarella traces the rise in India during the 1980s of mass consumption as a self-consciously sensuous challenge to the austerities of state-led developmentalism. He shows how the decisive opening of Indian markets to foreign brands in the 1990s refigured established models of the relationship between the local and the global and, ironically, turned advertising professionals into custodians of cultural integrity.
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Acerca del autor
William Mazzarella is Assistant Professor of Anthropology at the University of Chicago.
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