Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure by the Truly Oddest Couple

Idioma: inglés

Editorial: Nan A. Talese, 2003

0385508026 / 9780385508025

Librería: Michael Patrick McCarty, Bookseller, New Castle, CO, Estados Unidos de AmericaMichael Patrick McCarty, Bookseller

Vendedor de 5 estrellas

Vendedor de IberLibro desde 19 de marzo de 2001

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Descripción del artículo del vendedor

Dustjacket price clipped. In 1978, Paul Newman and A. E. Hotchner decided that rather than just distribute Paul?s own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman?s Own became a major player in the food business. The company?s profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses. In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic ?Odd Couple? style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the company?s profits, empty the coffers, and start over again.…

N° de ref. del artículo SKU2010027267

Título
Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure by the Truly Oddest Couple
Autor
Newman, Paul, and Hotchner, A E
Editorial
Nan A. Talese
Año de publicación
2003
Estado
As New
Sobrecubierta
Very Good
Encuadernación
Hardcover
Idioma
inglés
ISBN 10
0385508026
ISBN 13
9780385508025
Peso del artículo
15 onzas
Dimensiones
5x0x8
Catálogos de vendedores
Food

Michael Patrick McCarty, Bookseller

New Castle, CO, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de IberLibro desde 19 de marzo de 2001

Tarifas de envío en Estados Unidos de America

ArtículoDe 6 a 10 días hábilesDe 3 a 7 días hábiles
Primer artículoEUR 5,62EUR 9,76
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CO, Estados Unidos de America