Loose Leaf for Services Marketing

Valarie A Zeithaml

148 valoraciones de Goodreads

Idioma: inglés

Editorial: McGraw-Hill Education, 2023

1260564169 / 9781260564167

Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

Vendedor de 5 estrellas

Vendedor de IberLibro desde 20 de diciembre de 2007

Condición: Usado - Aceptable

EUR 99,15

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Descripción del artículo del vendedor

Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.    * Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.  * New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketing.  * New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service.  * McGraw Hill's Connect provides personalized reading experience with Smartbook, variety of test bank questions and Application-Based Activities supporting critical thinking and application skills development.&nbsp.

N° de ref. del artículo 00100425762

Título
Loose Leaf for Services Marketing
Autor
Valarie A Zeithaml
Editorial
McGraw-Hill Education
Año de publicación
2023
Estado
Good
Idioma
inglés
ISBN 10
1260564169
ISBN 13
9781260564167

World of Books (was SecondSale)

Montgomery, IL, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de IberLibro desde 20 de diciembre de 2007

Tarifas de envío en Estados Unidos de America

ArtículoDe 4 a 12 días hábilesDe 3 a 6 días hábiles
Primer artículoEUR 0,00EUR 9,76
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Descripción de la tienda

Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

Información empresarial del vendedor

SBYB, Inc.

900 Knell Rd
Montgomery, IL Estados Unidos de America 60538