Services Marketing: Integrating Customer Focus Across the Firm

Gremler, Dwayne D., Bitner, Mary Jo, Zeithaml, Valarie A., Mende, Martin

ISBN 10: 1260564169 ISBN 13: 9781260564167

Editorial: McGraw-Hill College, 2023

Idioma: Ingl�s

Condici�n: Nuevo Encuadernaci�n de tapa blanda

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Descripci�n

2023. 8th Edition. paperback. . . . . .

N� de ref. del art�culo V9781260564167

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Detalles bibliogr�ficos

T�tulo

Services Marketing: Integrating Customer Focus Across the Firm

Editor

McGraw-Hill College

Fecha de publicaci�n

2023

Idioma

Ingl�s

ISBN 10

1260564169

ISBN 13

9781260564167

Encuadernaci�n

Encuadernaci�n de tapa blanda

Estado

New

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Sinopsis

Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.

• Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.

• New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketing.

• New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service.

• McGraw Hill’s Connect provides personalized reading experience with Smartbook, variety of test bank questions and Application-Based Activities supporting critical thinking and application skills development.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

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Kennys.ie is the largest exporter of books from Ireland currently exporting to approximately 100 countries around the world. Kennys Bookshop houses hundreds of thousands of books and specialises in collection development and library services, supplying booksellers and state and university libraries on a global scale including the U.S.A.,Japan and Europe. Kennys.ie is Ireland's Largest Online Bookshop.

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