Service Management (Paperback)

Idioma: inglés

Editorial: Springer-Verlag New York Inc., New York, 2014

1489995773 / 9781489995773

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Paperback. Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service. ---Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in Retailing and Market Leadership, Mays Business School, Texas A&M University "With a growing understanding of service as a phenomenon and perspective of business and marketing, retailers are increasingly seeing the need to transform from distribution of products to service providers. This book includes considerable insight regarding the importance of the service perspective and how it can be implemented in retailing."--Christian Groenroos, Professor of Service and Relationship Marketing, CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, Finland "Consisting of chapters written by leading scholars in service management and retailing from around the world, this comprehensive book offers rich insights for how retailers can excel and achieve sustainable competitive advantage by invoking and implementing service management principles. This enlightening book is a valuable resource for students, researchers and practitioners with an interest in retailing." --A. "Parsu" Parasuraman, Professor of Marketing & The James W. McLamore Chair, School of Business Administration, University of Miami Coral Gables, Florida "Service excellence and service innovation are critical for success in todays competitive retail marketplace. Service Management: The New Paradigm in Retailing provides a contemporary and transformative lens for accomplishing these essential goals." --Mary Jo Bitner, Professor, Director Center for Services Leadership, W.P. Carey School of Business, Arizona State University This book examines critical service-management concepts that have direct application in the retail industry. Case examples from around the world show how to gain customer loyalty, achieve market leadership, and ensure profitability in the retail sector. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

N° de ref. del artículo 9781489995773

Título
Service Management (Paperback)
Autor
Jay Kandampully
Editorial
Springer-Verlag New York Inc., New York
Año de publicación
2014
Estado
new
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1489995773
ISBN 13
9781489995773

AussieBookSeller

Truganina, VIC, Australia

Vendedor de 5 estrellas

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Primer artículoEUR 33,00EUR 39,24
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Truganina, VIC Australia 3029