Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top

Nicholas A.C. Read, Stephen Bistritz

ISBN 10: 1260116425 ISBN 13: 9781260116427

Editorial: McGraw-Hill Education, 2018

Idioma: Ingl�s

Condici�n: Usado - Bueno Encuadernaci�n de tapa dura

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Zustand: Gut | Seiten: 288 | Sprache: Englisch | Produktart: B�cher.

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Detalles bibliogr�ficos

T�tulo

Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top

Editor

McGraw-Hill Education

Fecha de publicaci�n

2018

Idioma

Ingl�s

ISBN 10

1260116425

ISBN 13

9781260116427

Encuadernaci�n

Encuadernaci�n de tapa dura

Edici�n

2� Edici�n

Estado

Gut

Cat�logos de vendedores

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Sinopsis

THE CLASSIC GUIDE TO HIGH-LEVEL SELLING.Updated with new insights from global executives.
How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term?
The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell.
This second edition has been updated with new insights on how to stand out and succeed in a market where executives are using social media and other technologies as a key part of their buying process. You’ll learn how to:•Target the most relevant executives in any sales opportunity•Win support from the executive’s network of gatekeepers and influencers•Position yourself as the supplier who will add the most value with least risk•Update your prospecting and selling skills for the digital age•Sell higher, win bigger, and close faster.
Based on the world’s largest study of its kind, Selling to the C-Suite, Second Edition blends empirical research with practical insights to help you sell higher, faster, and stronger.

Acerca del autor

Nicholas A. C. Read is chairman of the sales coaching firm SalesLabs (saleslabs.com), which helps companies drive revenue growth through the application of improved process, measurement, and skills. He shares his time between North America, Asia, and Europe.

Stephen J. Bistritz, Ed.D., is president of Learning Solutions International (sellxl.com). He has more than four decades of high-technology sales, sales management, and training management experience, dealing with companies ranging from startups to global leaders.

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