The Search: How Google and its Rivals Rewrote the Rules of Business and Transformed Our Culture

Battelle John

5225 valoraciones de Goodreads

Idioma: inglés

Editorial: Portfolio, 2005

1857883616 / 9781857883619

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Librería: Book Grocer, Tullamarine, VIC, AustraliaBook Grocer

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Descripción del artículo del vendedor

[Author], [Publisher]. NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title. Author: John Battelle Format: Hardback Number of Pages: 288 The rise of Google is one of the most amazing stories of our time. Jumping into the search industry long after Yahoo!, AltaVista, Lycos, and other competitors, Google offered a radical new approach to search, redefined the idea of viral marketing, and in just seven years became the largest IPO in the history of Silicon Valley. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just about every other sphere of human interest. And no one is better qualified to explain this entire phenomenon than John Battelle, the acclaimed Silicon Valley journalist who cofounded Wired and founded The Industry Standard. In this fascinating narrative of the past, present, and future of search, Battelle draws on more than 350 interviews with executives at Google, Microsoft, Yahoo!, and other companies, including Google founders Larry Page and Sergey Brin and CEO Eric Schmidt. Battelle explores how search technology works, the amazing power of targeted advertising as a business model, and the frenzy of the Google IPO when the company tried to rewrite the rules of Wall Street and declared don't be evil as one of its core goals. Battelle is equally enlightening about the cultural impact of the search industry. Every day, billions of searches reveal the wants, needs, fears, and obsessions of humankind - an unprecedented record that Battelle calls the database of intentions. What will Google and other companies do with all that information? Will the government regulate the search business? And what happens to privacy when every word ever written about someone is permanently archived and searchable in a fraction of a second? For anyone who wants to understand how Google succeeded and what its success means for all of us, The Search is indispensable.…

N° de ref. del artículo 9781857883619-SECONDHAND

Título
The Search: How Google and its Rivals Rewrote the Rules of Business and Transformed Our Culture
Autor
Battelle John
Editorial
Portfolio
Año de publicación
2005
Tipo de libro
Secondhand, Hardback
Encuadernación
Secondhand, Hardback
Idioma
inglés
ISBN 10
1857883616
ISBN 13
9781857883619

Book Grocer

Tullamarine, VIC, Australia

Vendedor de 5 estrellas

Vendedor de IberLibro desde 15 de octubre de 2025

Tarifas de envío de Australia a Estados Unidos de America

ArtículoDe 15 a 25 días hábilesDe 15 a 25 días hábiles
Primer artículoEUR 26,78EUR 26,78
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Book Grocer - Australia's best bargain bookstore. We stock over 100,000 titles, all discounted and ready to ship from our Melbourne warehouse. We buy and sell second hand books. Book Grocer is Australian and family-owned since 2000.

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Castlebooks Pty Ltd

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Tullamarine, VIC Australia 3043