456 Seiten Gutes Exemplar, geringe Gebrauchsspuren, Cover berieben/besto�en, innen alles in Ordnung; Good copy, light signs of previous use, cover shows some rubbing/wear, interior in good condition A220413ar14 ISBN: 0470554185 Sprache: Englisch Gewicht in Gramm: 785.

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Detalles bibliogr�ficos

T�tulo

Search Engine Optimization (SEO) Secrets Do What You Never Thought Possible with SEO

Editor

Wiley

Fecha de publicaci�n

2011

Idioma

Ingl�s

ISBN 10

0470554185

ISBN 13

9780470554180

Encuadernaci�n

Softcover

Estado

Gut

Cat�logos de vendedores

Computer/Multimedia

Acerca de

Sinopsis

Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases

Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.

You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.

Coverage includes:

Understanding Search Engine Optimization
Relearning How You See the Web
Picking the Right SEO Tools
Finding SEO Problems
Solving SEO Problems
SEO Best Practices
The SEO Consulting Process
Comprehensive Site Audit (Informational Website)
Comprehensive Site Audit (E-Commerce Website)
Understanding the SEO Industry
Search Engine Verticals
Optimizing for Alternative Search Engines
Setting Up a Testing Platform
SEO Resources
Attending SEO Conferences

Acerca del autor

Danny Dover is a passionate SEO consultant and influential writer. During his tenure at SEOmoz.org (as Lead SEO), he did SEO consulting for many of the world's most popular websites including Facebook, Microsoft, and Comcast. His oft-cited expertise has been translated into Japanese, French, Spanish, Italian, Chinese, German, and Hungarian. He has spoken at numerous SEO conferences and his writings have been accessed online in more than 175 different countries. Erik Dafforn is Executive Vice President and Director of Organic SEO for Intrapromote, LLC, a Cleveland-based Search and Social Marketing firm. He's written over 200 articles on SEO strategy and techniques.

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