Sharon L. Lohr's SAMPLING: DESIGN AND ANALYSIS provides a modern introduction to the field of sampling. With a multitude of applications from a variety of disciplines, the book concentrates on the statistical aspects of taking and analyzing a sample. Overall, the book gives guidance on how to tell when a sample is valid or not, and how to design and analyze many different forms of sample surveys.

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"The writing style is excellent . . . The informal style is a definite plus . . . The exercises are good. They don't seem to be aimed at doing 'stuff' but more at understanding."

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