The expanded third edition of this popular book covers the major steps involved in successful new home sales. Learn the ins and outs of the comprehensive contract, the move-in, warranty service, referrals, and a great close. Get the best results from your sales and marketing program by learning how to: create a marketing plan; budget for marketing; develop an effective website; conduct local marketing research; manage salespeople; manage prospects; run a public relations campaign; conduct promotional events; use virtual models.

This third edition includes a new chapter on using social media in your marketing, a more extensive chapter on multicultural sales, and online access to all checklists included in the book!

Acerca del autor

The late Jan Mithcell was senior editor for Sales and Marketing Ideas magazine published by the National Sales and Marketing Council (NSMC) of the National Association of Home Builders (NAHB) and was a former assistant director of the NSMC. She served as the communications consultant to the building industry and was a frequent contributor to Builder and Big Builder magazine. She was a member of the National Association of Real Estate Editors.

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