Sales Management : Building Customer Relationships and Partnerships
Babin, Barry J., Anderson, Rolph E., Mehta, Rajiv, Hair, Joseph
ISBN 10: 0618721010 ISBN 13: 9780618721016
Editorial: Houghton Mifflin, 2008
Usado
Encuadernación de tapa dura
Librería:
Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 3 de agosto de 2006
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
Used book that is in excellent condition. May show signs of wear or have minor defects. N° de ref. del artículo 4592121-6
Sinopsis:
Sales Management: Building Customer Relationships and Partnerships is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. Because of advances in telecommunications technology, the traditional role of sales managers is evolving toward managing sales people across multiple channels that contact and service customers through a variety of methods. The text reflects current trends and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world.
Reseña del editor: Sales Management: Building Customer Relationships and Partnerships is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. Because of advances in telecommunications technology, the traditional role of sales managers is evolving toward managing sales people across multiple channels that contact and service customers through a variety of methods. The text reflects current trends and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world.
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Detalles bibliográficos
Título: Sales Management : Building Customer ...
Editorial: Houghton Mifflin
Año de publicación: 2008
Encuadernación: Encuadernación de tapa dura
Condición: Very Good