- Covers a little rubbed and marked w/ small scratch to lower board which also has some denting to fore-edge and bottom edge - Tail of spine bumped - Book ow/ solid, clean and bright - xxiii/378 pages.

N� de ref. del art�culo 633917

Contactar al vendedor

Denunciar este art�culo

Detalles bibliogr�ficos

T�tulo

Sales Management: Analysis and Decision Making

Editor

Routledge

Fecha de publicaci�n

2015

Idioma

Ingl�s

ISBN 10

1138858021

ISBN 13

9781138858022

Encuadernaci�n

Hardcover

Estado

Very Good

Estado de la sobrecubierta

No Jacket

Cat�logos de vendedores

Economics

Acerca de

Sinopsis

The new 9th edition of Sales Management continues the tradition of blending the most recent sales management research with real-life "best practices" of leading sales organizations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies. Sales Management includes current coverage of the trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions.

Key changes in this edition include:

Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices
An expanded discussion on trust building and trust-based selling as foundations for effective sales management
All new chapter-opening vignettes about well-known companies that introduce each chapter and illustrate key topics from that chapter
New or updated comments from sales managers in "Sales Management in the 21st Century" boxes

An online instructor's manual with test questions and PowerPoints is available to adopters.

Acerca del autor

Thomas N. Ingram is a Partnership of Excellence Fellow and professor of marketing at Colorado State University, USA.

Raymond W. (Buddy) LaForge is the Brown-Forman Professor of Marketing at University of Louisville, USA.

Ramon A. Avila is the George and Frances Ball Distinguished Professor of Marketing and the founding director of the HH Gregg Center for Professional Selling at Ball State University, USA.

Charles H. Schwepker, Jr. is the Mike and Patti Davidson Distinguished Marketing Professor at University of Central Missouri, USA.

Michael R. Williams is professor of marketing and director of the Academy of Customer Excellence and Sales at Oklahoma City University, USA.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Descripci�n de la librer�a

Housed in a light and spacious shop in the centre of Hay-on-Wye, we take pride in our mission of intellectual recycling, with a large Philosophy section plus History, Literature, Modern Fiction, Poetry, Art, First Editions, Books About Books, Children?s Books and more. Bibliophiles, browsers and dreamers all equally welcome. Open 7 days Instagram: @greeninkbooksellers

Ver la p�gina web de la librer�a

Miembro de asociaci�n

Los miembros de estas asociaciones est�n comprometidos a mantener los est�ndares m�s altos. Ellos garantizan la autenticidad de los art�culos que ofrecen a la venta. Tienen descripciones expertas y detalladas, se�alan los defectos significativos y/o restauraciones, muestran los precios exactos y llevan a cabo un servicio de imparcialidad y honestidad durante la experiencia de la compra.