The Sales Brain (Paperback)

Idioma: inglés

Editorial: Newman Springs, 2026

9798898881627

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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail

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Vendedor de IberLibro desde 12 de octubre de 2005

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Descripción del artículo del vendedor

Paperback. Why do people really buy? It's not logic. It's not features, benefits, or pricing. It's emotion--and the brain pathways that quietly govern every choice we make. In The Sales Brain, Michael J. Hough merges real-world selling experience with neuroscience and psychology to reveal a powerful truth: Every sale is decided long before the customer "thinks" they've made up their mind. Using his groundbreaking SIRE Model--Social Intelligence (SQ), Intellectual Intelligence (IQ), Risk/Reactive Intelligence (RQ), and Emotional Intelligence (EQ)--Hough shows how buyers make decisions through an internal "royal court" of advisors inside the brain. When those advisors agree, the sale happens effortlessly. When they don't, the deal falls apart. Drawing from decades of selling to Hollywood studios, global corporations, and thousands of wedding clients across Hawaii, Hough breaks down what truly drives trust, desire, fear, comfort, and commitment. He explains the evolutionary origins of buying behavior, why the emotional brain always reacts before the rational one, and how great salespeople guide buyers toward decisions that feel right, not forced. In this book, you will learn the following: Why emotions silently override logic in every purchase. How to speak to all four "advisors" in the buyer's brain. How trust, identity, instinct, and empathy shape the outcome of every sales conversation. How to avoid the hidden trip-wires that trigger resistance and sabotage deals. Why selling is the hardest--yet most human--profession on earth. Clear, practical, and deeply insightful, The Sales Brain transforms selling from a mechanical process into a profound understanding of how people decide. Whether you sell products, services, ideas, or your own expertise, this book will change how you think about influence and elevate how you connect with every customer you meet. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

N° de ref. del artículo 9798898881627

Título
The Sales Brain (Paperback)
Autor
Michael J. Hough
Editorial
Newman Springs
Año de publicación
2026
Estado
new
Encuadernación
Paperback
Idioma
inglés
ISBN 13
9798898881627

Grand Eagle Retail

Bensenville, IL, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de IberLibro desde 12 de octubre de 2005

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