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N� de ref. del art�culo PK 9780670097142

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Detalles bibliogr�ficos

T�tulo

THE STARTUP CODE: TAKING YOUR COMPANY FROM SEED TO SCALE

Editor

Penguin Viking PRH INDIA LOCAL PRINT

Fecha de publicaci�n

2025

Idioma

Ingl�s

ISBN 10

0670097144

ISBN 13

9780670097142

Encuadernaci�n

Encuadernaci�n de tapa dura

Estado

Brand New

Cat�logos de vendedores

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Sinopsis

Seasoned entrepreneur and investor Mukesh Bansal delivers a masterclass on the art of building successful start-ups

Building a company from scratch is a risky business, with a very high chance of failure. But it is also one of the most rewarding life experiences, with an incredibly high learning curve. Mukesh Bansal draws on over two decades of first-hand experience to reveal the hard-won lessons that turn ambitious ideas into thriving enterprises. Through riveting stories and real-world case studies, he demystifies the entrepreneurial journey, guiding readers from the initial spark of inspiration to scaling a high-growth business.

In this book, discover your 'why', the importance of achieving product-market fit and how to foster a resilient company culture. Learn to navigate the complexities of funding, execution and growth strategies while gaining candid insights into why many start-ups fail. In the treacherous landscape of building a business, one has to survive the inevitable challenges, and Bansal confronts this harsh reality, while offering readers a method to the madness.

The Start-Up Code is more than just a guide--it's your road map to transforming bold ideas into enduring success. Whether you're a fledgling entrepreneur or a corporate leader aiming to ignite innovation within your organization, Bansal's practical frameworks and proven strategies will empower you to dramatically improve your odds of success.

Acerca del autor

Mukesh Bansal is a computer science engineer from the Indian Institute of Technology Kanpur. After working in multiple early-stage start-ups in Silicon Valley, he returned to India to become a part of the first generation of tech entrepreneurs in the country.

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