SIRFs Up Catching the Next Wave in Marketing The Story of How Spend to Impact Response Functions SIRFS Algorithms and Software Are Changing The Face of Marketing

Rex Briggs

9 valoraciones de Goodreads

Idioma: inglés

Editorial: Createspace Independent Publishing Platform, 2012

1466337494 / 9781466337497

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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

Vendedor de 5 estrellas

Vendedor de IberLibro desde 20 de diciembre de 2007

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Descripción del artículo del vendedor

SIRFs-Up engrosses the reader in the world of blue-chip marketers including Victoria's Secret, AB-InBev, Coca-Cola, Cox Communications, MTV Networks, Nestl and more. Behind each story is a core truth about what makes marketing effective, and insights about how to make it more effective. SIRFs-Up offers a front row seat to the next wave of marketing, and shares these advanced marketers' secret sauce for how to catch the SIRF wave and profit from SIRF insights. Briggs writes this book in narrative form, taking at times complex ideas around ROI analytics, and making it interactive, easy to read, and stimulating. At the same time, the book provides practical tools and case studies that provide tangible benefit to marketers looking for a how to guide to profit from the new concepts revealed in the book. SIRFs-Up shows: -Precisely how and when content and social media came to be the foundation of marketing planning, and the role of a range of media in amplifying content. -That as much as 62 percent of marketing investment is under-utilized. -How SIRF based planning boosts marketing ROI by 30 percent or more. -How marketing software uses SIRFs to automate marketing planning and a range of decision-making. -How, in the midst of software and algorithms, to navigate a career in marketing by adding value as a SIRF doctor. -How SIRFs will move from the exclusive domain of the world's largest marketers to the rest of marketers. -Deep case studies demonstrating how to apply the insights and tools uncovered in the book. -The advantages to the companies that are using SIRFs and are ahead of the wave of transformation. The book also points out that SIRFs have not yet realized their full potential to shape the hundreds of billions spent on marketing. But that transformation is happening, and therefore those that catch the wave will profit while those that miss it will find themselves washed out to sea as the wave of transformation based on marketing software and algorithms sweeps through industry.…

N° de ref. del artículo CIN1466337494G

Título
SIRFs Up Catching the Next Wave in Marketing The Story of How Spend to Impact Response Functions SIRFS Algorithms and Software Are Changing The Face of Marketing
Autor
Rex Briggs
Editorial
Createspace Independent Publishing Platform
Año de publicación
2012
Estado
Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1466337494
ISBN 13
9781466337497

World of Books (was SecondSale)

Montgomery, IL, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de IberLibro desde 20 de diciembre de 2007

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ArtículoDe 4 a 12 días hábilesDe 3 a 6 días hábiles
Primer artículoEUR 0,00EUR 9,75
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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SBYB, Inc.

900 Knell Rd
Montgomery, IL Estados Unidos de America 60538