Sinopsis
Updated and Expanded September 2020 Edition! SEO STRATEGIES book describes result-oriented, up to date and effective strategies in an easy to understand way.
RESEARCH, STRATEGY & KEYWORD SELECTIONThis chapter focuses on performing an SEO analysis, formulating the right strategy, and choosing the right keywords. You will find free SEO tools and keyword examples. To provide the best result, the keyword strategy section focuses on target keywords, customer shopping journey, target audience, and branded keywords.
ON-SITE SEOIn this chapter you will find detailed information regarding on-site factors such as page title, meta description, URL of webpages, content, visuals, internal links, external links and 404 not found pages. The page content section focuses on information pages and ecommerce pages separately and provides actionable tips.
TECHNICAL SEOThis topic is increasing its importance in 2020. The chapter focuses on mobile friendly structure, site speed, quality of software, and activities of users. You will find tips to optimize your pages to achieve a better page speed.
LINK BUILDINGThis chapter presents detailed information about follow/nofollow links, link importance, the quality of the link, and the popularity on the web. It provides actionable strategies for building links.
PERFORMANCE ON SEARCH ENGINE RESULTS PAGE (SERP)This topic is very important to make the SEO success permanent. The chapter focuses on page title, meta desc, URLs, use of powerful images, making your brand popular, and preventing the users bouncing back to the search results page.
LOCAL SEO, FEATURED SNIPPETS, VOICE SEARCH, ALGORITHM UPDATESYou will find detailed information about local SEO, Google My Business marketing, Google answer boxes, featured snippets, people also ask section, knowledge panel, YouTube for SEO (to rank on search results page), voice search, and Google algorithms.
To help you get results,there will be 30-item checklist at the end of the book.
Many brands have already implemented these strategies and significantly increased their organic traffic.
Now, it is your turn.
Reseña del editor
SEO STRATEGIES (2019) book describes result-oriented, up to date and effective strategies in an easy to understand way.
When it comes to SEO, I know that there are countless articles on the web. Most of these articles try to explain only a very small part of the topic, they use technical terms a lot, jump from one aspect to another, some of them even contradict with each other. You want to learn about SEO but these articles make the topic even more confusing.
No worries.
As a professional who has been working in the field of SEO for almost 20 years, I know which strategies will be effective and will yield concrete business results. In this book, I will tell these in a clear, explicit and result-oriented way.
RESEARCH, STRATEGY & KEYWORD SELECTION
This chapter focuses on performing an analysis at the beginning of your project. I will provide a list of best free SEO tools and a detailed explanation about the content strategy. I will focus on determining the best strategy and selecting the right keywords.
ON-SITE SEO
In this chapter I will explain the on-site factors such as page title, meta desc, URL of your webpages, content strategy, visuals, internal links, external links and 404 not found pages.
INFRASTRUCTURE AND USABILITY
The topics in this chapter are increasing their importance in 2019. I will focus on mobile friendly structure, site speed, quality of software, smooth navigation and activities of users.
LINK DEVELOPMENT
You will find information regarding follow/nofollow links, link importance, the quality of the link, popularity on the web and strategies for providing links to your website.
PERFORMANCE ON SEARCH ENGINE RESULTS PAGE (SERP)
This topic is very important to make your SEO success permanent. I will focus on page title, meta desc, URL of your webpages and importance of preventing the users bouncing back to search results.
LOCAL SEO, FEATURED SNIPPETS, VOICE SEARCH
You will find information on these contemporary topics.
ALGORITHM UPDATES & GOOGLE CONTROLS
I will provide up to date information regarding algorithms.
To help you get results, I will also provide 30-item checklist at the end of the book.
Many brands have already implemented these strategies and significantly improved their organic traffic.
I am sure that it will be useful to you as well.
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