Cou√� believed that it was possible to reprogram one's psyche through the repetition of key mantras or affirmations, resulting in dramatic improvements in health, self-image, and a general feeling of wellbeing. He became best known for counseling people in the use of one basic affirmation: Day by day, in every way, I am getting better and better.

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Emile Cou√(c) was a French psychologist and pharmacist who introduced a popular method of psychotherapy and self-improvement based on optimistic autosuggestion.

One of today's most literate voices in self-help, MITCH HOROWITZ, who inroduced this volume, is a PEN Award-winning historian and the author of books including The Miracle of a Definite Chief Aim, The Power of the Master Mind and The Miracle Club: How Thoughts Become Reality. The Washington Post says Mitch "treats esoteric ideas and movements with an even-handed intellectual studiousness that is too often lost in today's raised-voice discussions."

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