42 Rules of Product Management (2nd Edition): Learn the Rules of Product Management from Leading Experts around the World

Lawley, Brian; Cohen, Greg

ISBN 10: 160773091X ISBN 13: 9781607730910
Editorial: Super Star Press, 2013
Usado Encuadernación de tapa blanda

Librería: Better World Books: West, Reno, NV, Estados Unidos de America Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

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Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de ref. del artículo 50462812-75

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Sinopsis:

'42 Rules of Product Management (2nd Edition)' is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.

The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.

Packed with pearls of product management wisdom, this book has something for everyone. You will learn:

  • How to focus on market needs, not just individual requests
  • How to clarify your product positioning before your next big decision
  • How to align your product strategy with company strategy -- and then sell it
  • Why agility is the key to product management success
  • Why great execution trumps a great product idea
Best of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the '42 Rules of Product Management (2nd Edition)' will help you lead with greater effectiveness and influence.

Reseña del editor: '42 Rules of Product Management (2nd Edition)' is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.

The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.

Packed with pearls of product management wisdom, this book has something for everyone. You will learn:

  • How to focus on market needs, not just individual requests
  • How to clarify your product positioning before your next big decision
  • How to align your product strategy with company strategy -- and then sell it
  • Why agility is the key to product management success
  • Why great execution trumps a great product idea
Best of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the '42 Rules of Product Management (2nd Edition)' will help you lead with greater effectiveness and influence.

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Detalles bibliográficos

Título: 42 Rules of Product Management (2nd Edition)...
Editorial: Super Star Press
Año de publicación: 2013
Encuadernación: Encuadernación de tapa blanda
Condición: Very Good

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Lawley, Brian,Cohen, Greg
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ISBN 10: 160773091X ISBN 13: 9781607730910
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