The Rules of Influence: Winning When You're in the Minority

Crano, William D.

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Idioma: inglés

Editorial: St. Martin's Press, 2012

0312552297 / 9780312552299

Librería: Book Grocer, Tullamarine, VIC, AustraliaBook Grocer

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[Author], [Publisher]. NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title. Author: William Crano Format: Hardback Number of Pages: 288 "Look out, Goliath--David has a training manual! . . . One of the best books on social psychology ever written." ---Daniel Gilbert, New York Times bestselling author of Stumbling on Happiness No one doubts the power of the majority. It makes the rules and enforces them, and most of us are willing to go along with it, most of the time. But what happens when you're not? What about when the issue is so important to you that you're willing to take on the naysayers? It doesn't matter if you're trying to sell a new product or service, persuade colleagues to try out a new business plan, start a revolution, or simply convince your family where to go for dinner. In all of these cases you're going up against the majority, and more often than not your efforts are going to come up short. Or at least that was the case before Dr. William Crano--an expert in the field of influence--applied the science of persuasion to those moments when you find yourself outnumbered and overmatched. By doing so, he has discovered proven strategies, such as working from the inside and changing the game from subjective preferences to objective decisions, and distilled these strategies and more into an extraordinary collection of rules that radically affect the likelihood of success. The Rules of Influence--the most powerful guide to being persuasive even under the most inhospitable conditions--gives you the tools to overcome overwhelming odds and take back control in every situation.

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Título
The Rules of Influence: Winning When You're in the Minority
Autor
Crano, William D.
Editorial
St. Martin's Press
Año de publicación
2012
Tipo de libro
Hardback
Encuadernación
Hardback
Idioma
inglés
ISBN 10
0312552297
ISBN 13
9780312552299

Book Grocer

Tullamarine, VIC, Australia

Vendedor de 5 estrellas

Vendedor de AbeBooks desde 15 de octubre de 2025

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