Very Good++; Hardcover; Covers are still glossy; Unblemished textblock edges; The endpapers and all text pages are clean and unmarked; The binding is excellent with a straight spine; This book will be shipped in a sturdy cardboard box with foam padding; Medium-Large Format (Quatro, 9.75" - 10.75" tall); 1.8 lbs; Red, white, and gray covers with title in red lettering; 2010, University of Cambridge; 252 pages; "Roadmapping for Strategy and Innovation: Aligning Technology and Markets in a Dynamic World," by Robert Phaal, et al.

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Detalles bibliogr�ficos

T�tulo: Roadmapping for Strategy and Innovation: Aligning Technology and Markets in a Dynamic World
Editor: University of Cambridge
Fecha de publicaci�n: 2010
Idioma: Ingl�s
ISBN 10: 1902546822
ISBN 13: 9781902546827
Encuadernaci�n: Encuadernaci�n de tapa dura
Estado: Very Good

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Sinopsis

Technology and its exploitation are fundamental to the success of many organisations - however effective management of this valuable resource can be challenging. Roadmapping provides a structured approach to manage these challenges efficiently so that well-informed decisions can be made and appropriate actions taken.

Illustrated by examples from a range of sectors, this book provides both practitioners and academics with a comprehensive introduction to the concept and practice of roadmapping. Used to support strategy and innovation in companies and other organisations, roadmapping enables key technical and commercial perspectives to be captured and aligned around a common purpose. Communication is a key benefit, enabled by the visual nature of roadmaps. The approach can be readily customised to address the particular strategic needs and issues facing individual firms.

The book describes practical approaches for supporting the efficient initiation of roadmapping, for both products and other more general strategic applications. These `fast-start', workshop-based methods have been developed and tested over a period of ten years, in a wide variety of situations. Implementation factors are considered, including how roadmapping can be used with other strategic management tools and processes, and how roadmaps can be developed to support the communication of strategy.

The authors are all based at the Centre for Technology Management at the University of Cambridge Institute for Manufacturing, an international centre of expertise in roadmapping. Building on more than a decade of research, the techniques described have been applied in over 200 projects around the world, in collaboration with companies, government agencies and other organisations.

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Dr Robert Phaal has worked at the Centre for Technology Management at Cambridge University's Institute for Manufacturing since 1997, where he specialises in the area of strategic technology management. Dr Phaal is widely recognised for his expertise in the field of roadmapping. He has facilitated over 200 roadmapping projects all over the world for companies, government agencies, research networks, trade associations and other organisations. His research interests include technology evaluation, the emergence of technology-based industry, the use of visual techniques for strategy, and the development of practical management tools. Dr Phaal has a mechanical engineering background, with a PhD in computational mechanics and industrial experience in technical consulting, contract research and software development.

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Thank you for taking an interest in one of our books. We are a mail-order only bookstore located in Bellingham, WA specializing in modern out-of-print books of all genres.

If you are an international customer, we ship internationally by UPS Worldwide Expedited. The average delivery time is 1 to 2 weeks, and each shipment can be fully tracked at www.ups.com. For international shipments, it is important to provide a valid phone number with your order. Most international shipments are delivered wit...

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