T�tulo: Getting It Right the Second Time: Remarketing Strategies That Have Turned Failure into Success
Editor: Management Books 2000 Ltd
Fecha de publicaci�n: 1991
Idioma: Ingl�s
ISBN 10: 1852511605
ISBN 13: 9781852511609
Encuadernaci�n: Encuadernaci�n de tapa dura
Estado: New

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Sinopsis

Introduces the concept of "re-marketing" to explain the dramatic transformations of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products.

Rese�a del editor

Introduces the concept of "re-marketing" to explain the dramatic transformations of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products.

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