Getting It Right the Second Time: Remarketing Strategies to Turn Failure into Success

Descripción:

Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de ref. del artículo wbb0016071228

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Sinopsis:

Reseña del editor: This unusual marketing guide looks at 47 successful remarketing campaigns which have relaunched failed products into leading brands. Examples include: Pepsi Cola, Timex and Malboro. The author seeks to demonstrate how the strategies applied to these high profile examples can also be successfully applied to virtually any business situation.