270 pages. Foxing on page edgesIntroduces the concept of re-marketing to explain the dramatic transformati ons of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products.

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Detalles bibliogr�ficos

T�tulo

Getting it Right the Second Time

Editor

Da Capo Press

Fecha de publicaci�n

1990

Idioma

Ingl�s

ISBN 10

0201550822

ISBN 13

9780201550825

Encuadernaci�n

Hardcover

Estado

Good

Cat�logos de vendedores

Business Management & Leadership

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Sinopsis

Book by Gershman Michael

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Descripci�n de la librer�a

A small friendly online-only bookshop located in Shannon, New Zealand. We try to stock something for everyone, from modern affordable paperback novels through to older and more unusual works.

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Informaci�n empresarial del vendedor

Book Express Ltd
128 Heke Street, Wellington, 6035, New Zealand

Condiciones de venta y env�o

Condiciones de venta

We guarantee the condition of every book as it is described on the Abebooks web sites. If you're dissatisfied with your purchase for any reason or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days

Condiciones de env�o

All our books are sent using the following method of packaging, but if you prefer a different method please contact us to arrange your specific requirements. Bubble wrap packaging with tissue paper, or boxed in custom made cardboard packaging from recycled cardboard. Shipping rates are based on 500g per book, but for unusually heavy books you may be contacted for any additional cost.