Right Between the Ears: How to Use Brain Science to Build Epic Brands

Editorial: Penguin Portfolio, 2021

Librería: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd

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Right Between the Ears reveals the secrets that allow brands to open up hidden domains in our minds through powerful psychological triggers. The power of cognitive brands is not accidental; it is architected by applying recent scientific advances in fields as disparate as psychology, behavioural economics, social anthropology and cognitive neuroscience. These consilient techniques now allow us to peer into the soul of a brand as never before. Marketers have created truly phenomenal brands in the past. However, until now, our understanding of brain science was not quite enough to explain why some brand campaigns become so iconic while others fizzle. This book provides a new lens with which we can deconstruct those successes and failures. It takes the reader on a rollicking ride through examples and stories of brands as timeless as De Beers, Mastercard, Allstate and Guinness, as well as modern-day wonders like Madison Reed, Allbirds and Warby Parker. The book is called Right between the Ears because that is where the brain is. Psychologists sometimes say that everything about sex happens not where you think but right between your ears. Everything about brands, too, happens there. This book reveals all you need to know to build your own epic brands.…

N° de ref. del artículo 135873A

Detalles bibliográficos

Título
Right Between the Ears: How to Use Brain Science to Build Epic Brands
Autor
Sandeep Dayal
Editorial
Penguin Portfolio
Año de publicación
2021
Estado
New
Encuadernación
Hardcover

Vedams eBooks (P) Ltd

New Delhi, India

Vendedor de 4 estrellas

Vendedor de AbeBooks desde 30 de enero de 2009

Tarifas de envío de India a Estados Unidos de America

ArtículoDe 20 a 24 días hábilesDe 4 a 7 días hábiles
Primer artículoEUR 17,50EUR 32,00
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